Webinar: The Power of Podcasts for National Brands – Case Studies in Ad Effectiveness

On Thursday, September 14 at 2 PM ET learn why big national brands are increasing their podcast ad buying. Hint: they’re discovering how well podcasting works. Midroll teamed up with Nielsen to measure how podcast sponsorships affect brand lift across vital performance measures, like brand recall, affinity and purchase intent. Positive outcomes in these studies result in campaign renewals.

Midroll will share key learnings in this webinar, including case studies from national brand campaigns, and insights on what makes campaigns stand out. Speakers include Korri Kolesa (SVP of Sales and Partnerships, Midroll), Chris Peck (VP, Client Consulting, Nielsen), and Paul Riismandel (Director of Marketing and Insights, Midroll).

Register here for this free webinar.

 

 

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