Midroll’s first whitepaper for podcasters, “The Surprising Secrets of Successful Podcasters,” is a free download is full of tips and thoughtful advice that will be useful for aspiring and experienced podcasters alike. We put this together because we want to support and encourage podcasters to grow this medium by helping them create, promote and make money from great shows.
This paper comprehensively tackles the most important aspects of producing, launching, promoting, and monetizing a podcast that go far beyond the typical advice that only addresses basic technical questions. In this accessible and easy-to-use guide we provide actionable recommendations on twenty-four critical topics like preparing your podcast for launch and promoting your show on social media, along with deep dives into where to list your show and the practicalities of podcast advertising.
Here at Midroll we work with some of the most successful and listened-to podcasts in the industry. This white paper is based upon the road-tested insight gained from launching the Earwolf and Wolfpop networks of more than 35 chart-topping podcasts, combined with successfully monetizing over 200 leading shows.
“The Surprising Secrets of Successful Podcasters” also features some of the smartest, real-world cases and advice from top hosts and producers interviewed on Earwolf’s The Wolf Den, the only podcast about the business of the medium. These interviews include admired podcasters like Aisha Tyler (Girl on Guy), Neil deGrasse Tyson (StarTalk Radio), Tim Ferris (The Tim Ferris Show), and Alex Blumberg (StartUp Podcast / Gimlet Media). We combine this with guidance from Midroll’s own experts, including Wolfpop curator Paul Scheer (How Did This Get Made?), Podcast Developer Matt Gourley (I Was There Too), and Senior Producer Gretta Cohn.
In the concluding section on the “Most Unusual and Secret Tips,” Gourley dishes out a hard-won lesson for “getting in the groove,” entrepreneurial podcaster John Lee Dumas (Entrepreneur on Fire) reveals a clever way to engage your audience, and Cohn recommends how to best leverage the unique intimacy of podcasting.
“The Surprising Secrets of Successful Podcasters” is available now as a free PDF right here.