Podcast Ads Are True Native Ads

Podcast ads are read by hosts, as part of the natural flow of their shows. That makes them true native ads.

Listeners pay attention to podcast ads because they are informative and entertaining. The best hosts inflect ad reads with personality and style.

Listen to ad reads from some of our top podcasters.

How Did This Get Made?

Have you ever seen a movie so bad that it’s amazing? Paul Scheer, June Diane Raphael and Jason Mantzoukas watch them with their funniest friends, then report back.

How Did This Get Made? Sample Read
WTF with Marc Maron

WTF is a twice-weekly podcast hosted by stand up comedian Marc Maron consisting of interviews with comedians and others in the entertainment and radio communities.

WTF with Marc Maron Sample Read
Katie Couric

Katie Couric is journalism’s most insightful interviewer in candid, unscripted conversation with the biggest names in news, politics and popular culture.

Katie Couric Sample Read
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Case Study: Igloo Software

Podcast Ads Drive Sales Opportunities.

"Out of all of Igloo Software’s opportunities last year, 7% came from podcast sponsorships,” according to Marko Savic, Igloo’s Creative Director. “But the remarkable thing is that a full 21% of opportunity value was influenced from those podcast ads. Podcasts were one of our most efficient methods for opportunity creation in 2013."

"Podcasts listeners are a highly dedicated, engaged audience. Just by being a podcast listener, you’re someone who cares enough to tune in on a regular basis... You build a relationship with the hosts, and from that you trust their recommendations like they’re one of your friends."

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