Midroll is podcasting’s leading producer of industry research and insights. We share this information because we want advertisers, podcasters, investors and the press to have an accurate understanding of this rapidly growing industry and how it works.
This research encompasses audience demographics, advertiser case studies, brand recall and lift, and more.
Midroll surveys the listeners of every one of the 250+ podcasts on our roster to provide advertisers with industry leading demographics on individual shows and the overall podcasting audience. Read our 2018 report.
Infographic: Podcast Ad Brand Lift [PDF]
Metrics and Measurement
White Paper Guides
Advertiser Case Studies
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Unilever’s Talenti: Talenti’s Delicious Details Stick with Podcast Listeners
Drinkwel: Drinkwel Finds a Fit with Podcast Ads
Foot Cardigan: Foot Cardigan Goes All-In with Podcast Ads
Igloo Software: Podcasts Create Sales Opportunities for Igloo Software