Giving Thanks For Host-Reads

Podcast ads perform, and host-read ads outperform. In partnership with Signal Hill insights, we conducted the first systematic research of its kind to demonstrate the powerful influence podcast hosts have with their audiences. Download the full report to learn how each type of ad read motivates consumer action at every stage of the sales funnel. And contact your seller or email hello@midroll.com to secure host-read ads for your next campaign!

NEW SHOWS

Why Don’t You Date Me—Despite being smart, funny and beautiful, comedian and actress Nicole Byer (Netflix’s “Nailed It”) is perpetually single. Which begs the question: why? The chart-topping “Why Won’t You Date Me?” is Byer’s quest for an answer. Each week, for a diverse audience of millennial women, she interviews a comedian, friend or former fling about their love life in an attempt to better understand her own.

Good Game, Nice Try—A comedy show that centers around all things video gaming. Each week popular video game live streamer Sonja Reid (AKA OMGitsfirefoxx) and Emmy award-winning producer Aaron Bleyaert interview celebs and social influencers (like T-Pain, Ron Funches and Ben Schwartz) about their best and worst games of all time for a male, millennial audience.

Tenfold More Wicked—From the producers of “My Favorite Murder” comes a brand new Exactly Right podcast called “Tenfold More Wicked,” which takes its audience of savvy, millennial women on a gruesome trip through history to find out what it is that separates us from criminals. The first season kicks off in 1870s New York City, where a killer’s brain sparked the beginning of neuroscience.

Add To Cart—Lemonada’s “Add To Cart” is a weekly roundup of everything on the market — from the newest skincare fads to buzz-worthy gadgets; from current health trends to celebrities of the moment. Each episode, hosts Kulap Vilaysack (“Origin Story”) and SuChin Pak will rate and review items they’ve added to their carts, revealing the little things that make a big difference in our everyday lives.

TRENDING NOW

Under Construction—Raw, personal, unapologetic. This is the demeanor that singer and television personality Tamar Braxton upheld in her recent appearance on Tamron Hall, and it’s carrying over to her new More Sauce podcast, “Under Construction.” Each week Braxton shares her experiences navigating relationships, motherhood and her career for a dedicated audience of Black women.

The Remnant—After a grueling election season, we’re all likely hoping for a bit of political respite. Thankfully, “The Remnant” features the kinds of conversations we wish they had on cable-TV shout shows. Every episode editor-in-chief of The Dispatch, Jonah Goldberg, chats with the best minds in history, pop culture and political philosophy to bring more light than heat.

PERENNIAL FAVORITES

Gastropod— the perfect show to re-visit ahead of holiday feasts! This award-winning podcast is an exploration of food through the lens of science and history — from cutlery to chile peppers, from microbes to Malbec. Celebrated journalist Cynthia Graber (“BBC Future”) and New Yorker writer Nicola Twilley interview experts to tell stories about the world through food.

Mental Illness Happy Hour—After many months in a global pandemic, everyone’s mental health has taken a hit. “Mental Illness Happy Hour” offers intimate, honest and raw conversations about our deepest struggles. With a listenership that is extremely loyal, dedicated and interactive, it’s no wonder the show has been lauded by Esquire, NY Times, Psychology Today, Slate & The Atlantic.

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