Research: Podcast Ads Perform, Host-Read Ads Outperform
We’re proud to release the results of the first systematic research in the podcast industry to compare host-read ads head-to-head against announcer-read ads. Because hosts serve as trusted influencers for their audiences, a critical factor for this test was to isolate the effect among a show’s listeners. Midroll and Stitcher partnered with Signal Hill Insights to conduct a controlled exposure brand lift study testing ads for four different brands, all on the same podcast. We…
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