Whitepaper

Research: Podcast Ads Perform, Host-Read Ads Outperform

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We’re proud to release the results of the first systematic research in the podcast industry to compare host-read ads head-to-head against announcer-read ads. Because hosts serve as trusted influencers for their audiences, a critical factor for this test was to isolate the effect among a show’s listeners. Midroll and Stitcher partnered with Signal Hill Insights to conduct a controlled exposure brand lift study testing ads for four different brands, all on the same podcast. We…

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Create an Effective Branded Podcast with Midroll Brand Studio

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Podcasts are a singularly captivating medium. Because hosts talk directly to listeners, they form a uniquely intimate relationship. As we’ve demonstrated with our recall survey research, audiences stay engaged and they remember the brands and products they hear about on every episode. Sponsoring a branded podcast puts the spotlight exclusively on your brand. This means your brand is up front, with 100% share of voice, tastefully integrated into content that is compelling to a loyal audience…

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Midroll Study: Podcasts Ads Drive Robust Brand Recall & Intent to Buy

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Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products. This infographic summarizes the most spectacular results: The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that…

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Results from Midroll’s Newest Listener Survey Are Awesome

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At Midroll we want our advertisers to make informed choices about the podcasts they select, while advancing the podcast industry. That’s why we conduct the industry’s largest ongoing survey of podcast listeners, to learn who they are, their listening habits, and how they spend their money. Survey results break down show-by-show so that Midroll advertisers know fine-grained demographics for each. We surveyed 168,500 listeners from June through October 2015 and have published the results in…

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Free Whitepaper: “The Surprising Secrets of Successful Podcasters”

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We are thrilled to announce the release of our first white paper for podcasters: “The Surprising Secrets of Successful Podcasters.” This free download is full of tips and thoughtful advice that will be useful for aspiring and experienced podcasters alike. We put this together because we want to support and encourage podcasters to grow this medium by helping them create, promote and make money from great shows. This paper comprehensively tackles the most important aspects…

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