Podcast advertising generates up to 4.4x better brand recall than other digital ads

Nielsen studies commissioned by Midroll find blue-chip brands see significant increase in brand recall and intent to purchase after advertising on podcasts. NEW YORK CITY – Podcast advertising generates far better brand recall than other widely-used forms of digital advertising, according to findings from 11 Nielsen effectiveness studies. The Nielsen analysis was commissioned by Midroll, the advertising arm of podcast industry leader Stitcher, and represents the podcast industry’s largest aggregate releases of ad-effectiveness data. In…

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Stitcher Introduces New Branding To Reflect Its Emergence As End-To-End Podcast Leader

NEW YORK CITY – Stitcher, a leader in podcast content creation, distribution and advertising, today unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s (NASDAQ: SSP) podcast operations. Stitcher’s new branding comes as the podcast industry undergoes massive growth. Podcasts’ share of total audio consumption has doubled over the past four years, according to Edison Research,…

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Midroll’s cross-platform partnerships and programming lineup unveiled at IAB Upfronts

NEW YORK CITY – As advertiser and audience interest in podcast adaptations of hit movies and TV shows grows, leading podcast company Midroll Media today unveils its expanding slate of cross-platform partnerships and its upcoming lineup of podcasts at its IAB Podcast Upfront presentation in New York City. Among the news coming from Midroll and its podcast listening platform, Stitcher: Celebrity podcaster Jonathan Van Ness joins Lex Friedman, Midroll’s chief business development officer, and Korri…

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Stephen J. Dubner brings ‘Freakonomics Radio’ podcast to the Stitcher network

NEW YORK CITY – Podcast network and listening platform Stitcher has signed a deal with journalist and best-selling author Stephen J. Dubner to co-produce his long-running and popular “Freakonomics Radio” podcast and to bring the show to the Stitcher network this summer. Stitcher also will work with Dubner to expand the “Freakonomics Radio” brand through existing and new content. “Stitcher has proven itself best-in-class in the podcasting world,” said Dubner. “And they are absolutely packed with…

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Stitcher brings Marvel, Katie Couric to SXSW

NEW YORK CITY – Stitcher, one of the world’s leading podcast platforms, is making a major play at South by Southwest (SXSW) next month as it showcases some of its top podcast stars and sponsors the festival’s Next Stage series of programming. Festivalgoers will enjoy an exclusive first listen of “Wolverine: The Long Night,” the long-awaited podcast collaboration between Stitcher and Marvel, ahead of the series’ premiere during a panel that answers the question, “What does a superhero…

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