Sarah Van Mosel Discusses ‘Getting Podcast Measurement Right’

Measuring podcast advertising success is always a top priority for buyers. So everyone in attendance at the 4th Annual RAIN Podcast Business Summit was all ears when Matt Drengler of Claritas recalled the company’s first podcast attribution studies. “We saw 30 to 40 to 50 percent lift [in attribution] and we’re not used to seeing that,” with other audio media, he told the crowd. “We said, ‘holy cow, this podcast thing is really driving incrementality!’…

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Lounge and Learn with our Free Webinar: The Power of Podcasts

You’ve heard of a “lunch and learn?” Since we can’t get together to break bread, we’re throwing a “lounge and learn.” That means you can attend from the comfort of your favorite chair, couch or standing desk. According to the latest, hot-off-the-presses 2020 Infinite Dial report from Edison Research and Triton Digital, 104 million Americans listen to podcasts every month! Plus, 14 million are brand new podcast listeners. Loyal listeners plus fresh ears make podcasts your home…

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New: ‘You Must Remember This’ Spin-Off & ‘Bill Simmons Book of Basketball’

We had a great time at the Podcast Upfront! Erin Gibson (“Throwing Shade“) and Matt Gourley (“Conan O’Brien Needs a Friend“) teamed up up with Stitcher CRO Sarah van Mosel for Midroll’s presentation. The “Office Ladies” themselves, Jenna Fischer and Angela Kinsey, even joined in to wow the audience with the inside scoop on their new hit podcast. For the afternoon, ‘The Sporkful” host Dan Pashman stepped in to host and emcee the proceedings. Now that we’ve all caught our breath, here are more shows you…

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Weekly Update: Robin McGraw’s ‘I’ve Got a Secret,’ ‘Weeknight Kitchen,’ ‘Scam Goddess’

❗️❗️ New Shows ❗️❗️ I’ve Got a Secret – From Dr. Phil’s network comes this new podcast hosted by best-selling author, entrepreneur, philanthropist, fashion icon, television personality and family matriarch Robin McGraw. Successful women will love this show, launching September 9. Lost at the Smithsonian – Actor and comedian Aasif Mandvi explores the little-known stories of iconic collectibles at the National Museum of American History, beginning September 26. Scam Goddess – Each week host Laci Mosley keeps listeners up to…

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Learn from Midroll Staff and Talent at Podcast Movement 2019

If you’re heading to Podcast Movement 2019 in Orlando be sure to set aside some time to learn from Midroll and Stitcher podcast braintrust. Here is when our hosts and staff will be speaking: Wednesday, August 14 In The Real World: Do Podcasts Need Ads? 10:15 – 11:00 AM in Gatlin E2 Sarah van Mosel, Stitcher Chief Revenue Officer   Radio Leaders on Their Podcasting Strategies 10:15 – 11:00 AM in Conway Mignon Fogarty, creator…

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