Podcasts Deliver Purchase Lift and Strong Recall for Major National Brands

In 2018 Midroll commissioned and completed eleven podcast ad effectiveness studies from Nielsen, evaluating campaigns across eight major national brands. We found that podcast ads deliver significant lift in purchase intent, along with brand recall that outperforms digital display ads by as much as 4.4x. These results are summarized in a press release and infographic, below. We also completed case studies for two campaigns: one leading national consumer packaged good and one national soft drink…

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Podcast advertising generates up to 4.4x better brand recall than other digital ads

Nielsen studies commissioned by Midroll find blue-chip brands see significant increase in brand recall and intent to purchase after advertising on podcasts. NEW YORK CITY – Podcast advertising generates far better brand recall than other widely-used forms of digital advertising, according to findings from 11 Nielsen effectiveness studies. The Nielsen analysis was commissioned by Midroll, the advertising arm of podcast industry leader Stitcher, and represents the podcast industry’s largest aggregate releases of ad-effectiveness data. In…

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Conan O’Brien Is Coming to Earwolf and Midroll Nov. 19

You want Conan O’Brien to talk up your brand, right? Now we can make that happen. The late night veteran is launching a new podcast on November 19. You see, O’Brien realized he only ever hangs out with his own paid staff and one old friend from college. That’s why he needed to start a podcast, “Conan O’Brien Needs a Friend.” On each weekly episode he sits down for free flowing conversations with his favorite…

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Hear About Podcasting’s Cutting Edge from Stitcher & Marvel at Advertising Week New York

We’re unleashing Wolverine on Advertising Week. Well, not literally (imagine the cleaning bill). But Stitcher and Midroll will be there to talk about Marvel and storytelling (and our collaboration: “Wolverine: The Long Night“), as well as how podcasting is scaling. Learn about the cutting edge in podcasting from Stitcher’s CCO Chris Bannon, CMO Amy Fitzgibbons and CEO Erik Diehn during this year’s Advertising Week New York: Marvel and the Power of Podcast Storytelling for Brands…

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Stitcher Introduces New Branding To Reflect Its Emergence As End-To-End Podcast Leader

NEW YORK CITY – Stitcher, a leader in podcast content creation, distribution and advertising, today unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s (NASDAQ: SSP) podcast operations. Stitcher’s new branding comes as the podcast industry undergoes massive growth. Podcasts’ share of total audio consumption has doubled over the past four years, according to Edison Research,…

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