Don’t Miss Midroll’s IAB Upfront Presentation September 9th

IAB Podcast Upfront 2020 has gone virtual! And Midroll is excited to be presenting on September 9th, the first day of the event. Join us on Wednesday, September 9th, 1:55pm – 2:15pm ET—you won’t want to miss this. In this presentation, you’ll hear from some of Midroll/Stitcher’s household names like Rob Lowe, Samantha Bee and Oprah Winfrey on why they love podcasting. Karen Kilgariff and Georgia Hardstark of “My Favorite Murder” will tell you all about the network they’ve curated, Exactly Right. You’ll also get the first look…

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Sarah Van Mosel Discusses ‘Getting Podcast Measurement Right’

Measuring podcast advertising success is always a top priority for buyers. So everyone in attendance at the 4th Annual RAIN Podcast Business Summit was all ears when Matt Drengler of Claritas recalled the company’s first podcast attribution studies. “We saw 30 to 40 to 50 percent lift [in attribution] and we’re not used to seeing that,” with other audio media, he told the crowd. “We said, ‘holy cow, this podcast thing is really driving incrementality!’…

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Lounge and Learn with our Free Webinar: The Power of Podcasts

You’ve heard of a “lunch and learn?” Since we can’t get together to break bread, we’re throwing a “lounge and learn.” That means you can attend from the comfort of your favorite chair, couch or standing desk. According to the latest, hot-off-the-presses 2020 Infinite Dial report from Edison Research and Triton Digital, 104 million Americans listen to podcasts every month! Plus, 14 million are brand new podcast listeners. Loyal listeners plus fresh ears make podcasts your home…

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New: ‘You Must Remember This’ Spin-Off & ‘Bill Simmons Book of Basketball’

We had a great time at the Podcast Upfront! Erin Gibson (“Throwing Shade“) and Matt Gourley (“Conan O’Brien Needs a Friend“) teamed up up with Stitcher CRO Sarah van Mosel for Midroll’s presentation. The “Office Ladies” themselves, Jenna Fischer and Angela Kinsey, even joined in to wow the audience with the inside scoop on their new hit podcast. For the afternoon, ‘The Sporkful” host Dan Pashman stepped in to host and emcee the proceedings. Now that we’ve all caught our breath, here are more shows you…

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Weekly Update: Robin McGraw’s ‘I’ve Got a Secret,’ ‘Weeknight Kitchen,’ ‘Scam Goddess’

❗️❗️ New Shows ❗️❗️ I’ve Got a Secret – From Dr. Phil’s network comes this new podcast hosted by best-selling author, entrepreneur, philanthropist, fashion icon, television personality and family matriarch Robin McGraw. Successful women will love this show, launching September 9. Lost at the Smithsonian – Actor and comedian Aasif Mandvi explores the little-known stories of iconic collectibles at the National Museum of American History, beginning September 26. Scam Goddess – Each week host Laci Mosley keeps listeners up to…

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