Giving Thanks For Host-Reads

Podcast ads perform, and host-read ads outperform. In partnership with Signal Hill insights, we conducted the first systematic research of its kind to demonstrate the powerful influence podcast hosts have with their audiences. Download the full report to learn how each type of ad read motivates consumer action at every stage of the sales funnel. And contact your seller or email hello@midroll.com to secure host-read ads for your next campaign! NEW SHOWS Why Don’t You Date Me—Despite being smart, funny…

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Change Is In The Air At Stitcher

As you may have heard, Midroll and Stitcher are officially part of the SiriusXM/Pandora family, joining forces with the leading audio entertainment company. Read the press release. We’re so excited to see what the future holds. In the meantime, we still have tons of exciting new shows to report! Contact your seller or email hello@midroll.com to secure your inventory. NEW SHOWS On Purpose—With over 35 million followers across social media, best-selling author and former monk Jay Shetty has a knack…

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Midroll Kicks Off Podfront on October 6th with Virtual Presentation

Podfront brings together the podcast industry’s leading publishers to connect with advertisers and agencies. And Midroll is excited to kick-off the half-day event! In this presentation, you’ll hear from Stitcher Chief Revenue Officer Sarah van Mosel, who will tell us a little bit about Midroll’s range of advertising products, from customized integrations and host-reads to announcer reads and programmatic activations. Then, she’ll pass the mic to Daisy Rosario, an executive producer overseeing some of Stitcher’s…

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Don’t Miss Midroll’s IAB Upfront Presentation September 9th

IAB Podcast Upfront 2020 has gone virtual! And Midroll is excited to be presenting on September 9th, the first day of the event. Join us on Wednesday, September 9th, 1:55pm – 2:15pm ET—you won’t want to miss this. In this presentation, you’ll hear from some of Midroll/Stitcher’s household names like Rob Lowe, Samantha Bee and Oprah Winfrey on why they love podcasting. Karen Kilgariff and Georgia Hardstark of “My Favorite Murder” will tell you all about the network they’ve curated, Exactly Right. You’ll also get the first look…

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Sarah Van Mosel Discusses ‘Getting Podcast Measurement Right’

Measuring podcast advertising success is always a top priority for buyers. So everyone in attendance at the 4th Annual RAIN Podcast Business Summit was all ears when Matt Drengler of Claritas recalled the company’s first podcast attribution studies. “We saw 30 to 40 to 50 percent lift [in attribution] and we’re not used to seeing that,” with other audio media, he told the crowd. “We said, ‘holy cow, this podcast thing is really driving incrementality!’…

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