‘Bad With Money’ Returns With Season 4 On April 24

Money. Everyone needs it but no one knows how to talk about it. Gaby Dunn, the host of the “Bad With Money” podcast, doesn’t know either. That’s why she enlists a wide array of guests to be her guide on topics like shopping addiction, cryptocurrency and campaign finance reform. Clearly, Dunn isn’t afraid to address the things that are on everyone’s mind, but are hard to discuss. At the same time, she keeps it fun,…

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‘Wolverine: The Lost Trail’ Debuts In 2019

Wolverine.  Just the name evokes a passionate reaction from most pop culture connoisseurs. We are proud to bring you the second season of the Wolverine podcast called “Wolverine: The Lost Trail,” debuting this year. It begins with Wolverine in New Orleans searching for his ex-lover, and an entire new adventure ensues – with the possible inclusion of other X-Men characters. The trailer sets the scene: Receiving over 4.5 million downloads to date, the first season…

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Stitcher Announces New Podcasts with Vox Media, Conan O’Brien, Bill Nye and More

LOS ANGELES – Podcast industry leader Stitcher today unveiled its expanding roster of new shows, original content and advertising partnerships at the Winter Podcast Upfront in Los Angeles. Hosted by Stitcher and six other top podcast networks, the Winter Podcast Upfront gave advertisers, agencies and media a first look at the newest partnerships, talent and shows slated for 2019, with presentations featuring stars, producers and leading industry executives. Actor and comedian Paul Scheer joined Stitcher Chief Revenue Officer Korri…

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Top podcast companies to present Winter Podcast Upfront at United Talent Agency

ESPN, iHeart, NPR, PMM, Stitcher, WNYC Studios and Wondery will bring marquee podcast talent to unveil industry announcements LOS ANGELES – Seven of the industry’s top podcast networks will present Winter Podcast Upfront – the first-ever West Coast podcast upfront event – on Feb. 20 at leading global talent and entertainment company United Talent Agency’s headquarters in Beverly Hills. The Winter Podcast Upfront will give advertisers, agencies and media a first look at the newest…

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Podcasts Deliver Purchase Lift and Strong Recall for Major National Brands

In 2018 Midroll commissioned and completed eleven podcast ad effectiveness studies from Nielsen, evaluating campaigns across eight major national brands. We found that podcast ads deliver significant lift in purchase intent, along with brand recall that outperforms digital display ads by as much as 4.4x. These results are summarized in a press release and infographic, below. We also completed case studies for two campaigns: one leading national consumer packaged good and one national soft drink…

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