Advertiser Case Study

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

Can you imagine: Just how many raspberries does it take to break the machine that makes your favorite sorbetto? That’s the image the hosts of “Gastropod” and “Spilled Milk” asked listeners to picture in their mind, as they extolled the virtues of the fresh ingredients inside every container of Unilever’s Talenti brand of gelatos and sorbettos. They asked listeners questions, like: Did they need to use so many raspberries in their Roman Raspberry Sorbetto that…

Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. That’s why Clorox’s Soy Vay brand turned to podcasts. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly…