Advertiser Case Study

If you’ve heard of MANSCAPED™, there’s a good chance that’s thanks to a podcast. The premier brand dedicated to men’s grooming and hygiene below-the-waist began advertising on podcasts back in January 2019.  Senior acquisitions manager Natalie Hauptman is in the thick of it, heading up a small team that manages all these campaigns, running numerous shows at any given time. “As a DTC [direct-to-consumer] brand, we hopped on the audio train early,” in MANSCAPED’s evolution,…

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

Can you imagine: Just how many raspberries does it take to break the machine that makes your favorite sorbetto? That’s the image the hosts of “Gastropod” and “Spilled Milk” asked listeners to picture in their mind, as they extolled the virtues of the fresh ingredients inside every container of Unilever’s Talenti brand of gelatos and sorbettos. They asked listeners questions, like: Did they need to use so many raspberries in their Roman Raspberry Sorbetto that…