Case Study: MANSCAPED™ and Podcasting Are Growing Together
If you’ve heard of MANSCAPED™, there’s a good chance that’s thanks to a podcast. The premier brand dedicated to men’s grooming and hygiene below-the-waist began advertising on podcasts back in January 2019. Senior acquisitions manager Natalie Hauptman is in the thick of it, heading up a small team that manages all these campaigns, running numerous shows at any given time. “As a DTC [direct-to-consumer] brand, we hopped on the audio train early,” in MANSCAPED’s evolution,…
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