Research: Podcast Ads Perform, Host-Read Ads Outperform

We’re proud to release the results of the first systematic research in the podcast industry to compare host-read ads head-to-head against announcer-read ads. Because hosts serve as trusted influencers for their audiences, a critical factor for this test was to isolate the effect among a show’s listeners. Midroll and Stitcher partnered with Signal Hill Insights to conduct a controlled exposure brand lift study testing ads for four different brands, all on the same podcast. We…

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Change Is In The Air At Stitcher

As you may have heard, Midroll and Stitcher are officially part of the SiriusXM/Pandora family, joining forces with the leading audio entertainment company. Read the press release. We’re so excited to see what the future holds. In the meantime, we still have tons of exciting new shows to report! Contact your seller or email hello@midroll.com to secure your inventory. NEW SHOWS On Purpose—With over 35 million followers across social media, best-selling author and former monk Jay Shetty has a knack…

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‘Celebrity Book Club’ Dives Into Memoirs Of Noteworthy Womxn

At one point or another, all of our favorite female starlets have been torn down by tabloids or picked apart on social media. But behind the headlines and click-bait, these complex individuals were experiencing career obstacles, broken relationships and incredible triumphs – just like everyone else. In her new weekly podcast, “Celebrity Book Club,” writer and comedian Chelsea Devantez (ABC’s “Bless This Mess”) will recap and celebrate the memoirs of celebrity womxn for a diverse,…

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Kids and Parents Alike Will Love “Who Smarted?”

From Atomic Entertainment, the creators of the Emmy-nominated National Geographic series “Brain Games” and the hit Netflix children’s show “Brainchild,” comes “Who Smarted?”—a brand-new podcast that is packed with humor, interactive games and fun facts for the whole family to enjoy! Kids will love learning more about timeless topics like dogs, pizza, volcanoes, skateboarding and the moon. And adult listeners, who are likely to fall between the ages of 35 and 44 and be married…

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Earwolf’s Favorite Comedy Trio Reunites For Season 3 of ‘Threedom’

“Threedom” is a comedy fan’s podcast dream. Each week, three of Earwolf’s most beloved hosts, Scott Aukerman, Lauren Lapkus and Paul F. Tompkins, abandon their regular show formats to spend some quality time together. One thing is guaranteed—this show’s audience of educated, male millennials are in for a treat. Season 3 of “Threedom” premieres today, October 22. Get in touch to secure your inventory.

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