Levar Burton Attracts Fresh Ears to His Podcast with Live Quarantine Readings

“LeVar Burton Reads” has been attracting swaths of new listeners and plenty of press attention, thanks to the host’s efforts to keep people entertained during the coronavirus pandemic. Supplementing his hit podcast, he’s been taking to the internet to hold live sessions for fans eager to be soothed by the voice so many grew up hearing on “Reading Rainbow.” In an interview with “CBS This Morning,” Burton said, “I’d seen musicians and deejays step into…

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‘Unfinished: Deep South’ Investigates the Murder of Isadore Banks

In the spring of 2019, a billboard situated along I-55 near Marion, Arkansas posed a single question: “Who lynched Isadore Banks?” The story was picked up by CNN, leaving people across the country to wonder about this dark, historical mystery. One year later, award-winning reporters Neil Shea (PBS, National Geographic) and Taylor Hom (NYTimes, CNN) are attempting to answer that very question in the latest production by Stitcher’s Witness Docs Network: “Unfinished: Deep South,” premiering June…

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Endeavor Audio Network Shows Pack a Punch

We’re so excited to have added several new sports shows to the Midroll slate, courtesy of Endeavor Audio Network. Read on for details surrounding each addition. And, get in touch today to secure your inventory! The Bellas Podcast – WWE Superstars Nikki and Brie Bella are turning off the cameras and turning on the mics to offer their female-skewing fanbase inside access to their lives. In this variety show, the Bella Twins go head to head in a weekly trivia battle, debate juicy topics,…

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New: Shows That Go the (Social) Distance

Despite the uncertainty surrounding the past few weeks, our partners have been working hard to produce podcasts that provide a welcome distraction for listeners. Contact your seller or email hello@midroll.com to secure your inventory! New Shows No Stupid Questions – “Freakonomics Radio” host Stephen Dubner and author of the New York Times bestseller “Grit,” Angela Duckworth, have teamed up to address some of the quandaries that their highly-educated listeners might be too timid to ask. Duckworth’s extensive research (detailed in her 20-million-times-viewed…

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Sarah Van Mosel Discusses ‘Getting Podcast Measurement Right’

Measuring podcast advertising success is always a top priority for buyers. So everyone in attendance at the 4th Annual RAIN Podcast Business Summit was all ears when Matt Drengler of Claritas recalled the company’s first podcast attribution studies. “We saw 30 to 40 to 50 percent lift [in attribution] and we’re not used to seeing that,” with other audio media, he told the crowd. “We said, ‘holy cow, this podcast thing is really driving incrementality!’…

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