Case Study: MANSCAPED™ and Podcasting Are Growing Together

If you’ve heard of MANSCAPED™, there’s a good chance that’s thanks to a podcast. The premier brand dedicated to men’s grooming and hygiene below-the-waist began advertising on podcasts back in January 2019.  Senior acquisitions manager Natalie Hauptman is in the thick of it, heading up a small team that manages all these campaigns, running numerous shows at any given time. “As a DTC [direct-to-consumer] brand, we hopped on the audio train early,” in MANSCAPED’s evolution,…

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Giving Thanks For Host-Reads

Podcast ads perform, and host-read ads outperform. In partnership with Signal Hill insights, we conducted the first systematic research of its kind to demonstrate the powerful influence podcast hosts have with their audiences. Download the full report to learn how each type of ad read motivates consumer action at every stage of the sales funnel. And contact your seller or email hello@midroll.com to secure host-read ads for your next campaign! NEW SHOWS Why Don’t You Date Me—Despite being smart, funny…

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‘Tenfold More Wicked’ Explores What Separates Us From Criminals

From the producers of “My Favorite Murder” comes a brand new podcast called “Tenfold More Wicked,” which takes its audience of savvy, millennial women on a gruesome trip through history. The first season of the new Exactly Right show kicks off in 1870s New York City, where a killer’s brain sparked the beginning of neuroscience. Host and acclaimed historical true crime author, Kate Winkler Dawson, will then visit 1820s Scotland to explain how a pair…

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Build Your Must-Watch List with “I Saw What You Did”

Author, TV writer and creator of the viral ‘feminist Ryan Gosling’ meme Danielle Henderson (“Difficult People”) has joined forces with film historian and co-creator of “TCM Underground” Millie De Chirico for a new Exactly Right podcast called “I Saw What You Did.” Each week, these friends and film enthusiasts will program a double-feature of their favorite movies and explore the weird ways that we respond to cinema. The show is sure to draw the attention…

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‘Add To Cart’ Covers Everything On The Market

From Lemonada Media, the creators of hit podcasts like “In the Bubble” and “Last Day,” comes a new weekly roundup show that explores everything on the market for an audience of millennial women. From the latest skincare fads to buzz-worthy gadgets, from current health trends to celebrities of the moment—”Add To Cart” covers it all. Each week hosts Kulap Vilaysack (“Origin Story”) and SuChin Pak (“MTV News”) will rate and review items they’ve added to…

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