Today is a big day for us here at Midroll, and also a big day for podcasting: Midroll has been acquired by E.W. Scripps company. This is an exciting moment as we begin a new phase of this company, born from the simple, but powerful idea, that great content is what results when you give highly talented people the support and platform to do their best work. It’s also a strong validation of our conviction that podcasting is a uniquely engaging medium poised for continuing growth as new listeners get turned on to the intimate storytelling and irreverent revelry spun by hosts who quickly become like old friends.
One of the first questions that may be on many listeners’ mind is if there will be any changes in the class-leading Earwolf and Wolfpop shows. The answer is a definitive, “no.” Amazing content is the foundation of Midroll Media, and a key reason for Scripps’ interest in our company.
Rich Boehne, chairman, president and CEO of Scripps, said, "In the Midroll team and shows, we found creative content and business strategies that already have helped define the importance of podcasting, and with strong growth still to come. Midroll and Scripps also share a commitment to journalism and nonfiction storytelling that informs and enlightens as well as entertains.”
Things also will stay the same for the 200+ podcasts that we represent to advertisers. Both podcasters and advertisers can expect to continue receiving the industry-leading customer service with the integrity Midroll is known for.
Hear the story behind this partnership on a special episode of The Wolf Den, in which Midroll CEO Adam Sachs talks with Scripps’ Chief Digital Officer and Senior Vice President of Digital Media, Adam Symson and Vice President of Digital Strategy and Business Development, JB Kropp. Here’s a short clip: