Gaming and Nerd Culture Unite In ‘Good Game Nice Try’

A Team Coco production, “Good Game, Nice Try” is a comedy show that centers around all things video gaming and nerd culture. Hosted by popular video game live streamer and Forbes “30 Under 30” honoree Sonja Reid (AKA OMGitsfirefoxx) along with Emmy-winning producer Aaron Bleyaert, each episode features interviews with celebs and social influencers (like T-Pain, Ron Funches and Ben Schwartz) about their best and worst games of all time. The ridiculous conversation that ensues is…

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Case Study: MANSCAPED™ and Podcasting Are Growing Together

If you’ve heard of MANSCAPED™, there’s a good chance that’s thanks to a podcast. The premier brand dedicated to men’s grooming and hygiene below-the-waist began advertising on podcasts back in January 2019.  Senior acquisitions manager Natalie Hauptman is in the thick of it, heading up a small team that manages all these campaigns, running numerous shows at any given time. “As a DTC [direct-to-consumer] brand, we hopped on the audio train early,” in MANSCAPED’s evolution,…

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Giving Thanks For Host-Reads

Podcast ads perform, and host-read ads outperform. In partnership with Signal Hill insights, we conducted the first systematic research of its kind to demonstrate the powerful influence podcast hosts have with their audiences. Download the full report to learn how each type of ad read motivates consumer action at every stage of the sales funnel. And contact your seller or email hello@midroll.com to secure host-read ads for your next campaign! NEW SHOWS Why Don’t You Date Me—Despite being smart, funny…

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