Blog: December 2020

Saying Farewell To An Unforgettable Year (Finally)

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Though there are many things about this year that we’d soon forget, there have also been some milestones worth celebrating! Over the course of 2020, we at Midroll… Reached and maintained the largest share of the U.S. podcast audience, per Edison Podcast Consumer Tracker. Demonstrated that host-read podcast ads outperform announcer-read ads with nearly 2x more significant lifts on important brand health measures. Sold ads for more unique advertisers and brands than any other US podcast network, from January 1…

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Dumb Internet Things and Sayings Rise to the Top in “Is We Dumb?”

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Dan Cummins is a stand-up comedian and host of the popular shows “Timesuck,” “Scared to Death,” and “Incredible Feats.” In his latest podcast endeavor, “Is We Dumb?” he joins forces with seasoned outdoorsman Joe Paisley to break down all of the dumb things people do, say or sell online. Each episode, Cummins and Paisley offer their highly-engaged audience of millennial men an hour plus of escapist laughs — being sure to make fun of themselves…

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“The Premium Pete Show” Delivers Premium Conversations with Underground Luminaries

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Premium Pete wears many hats — from running “You Gotta Eat This,” a major Instagram page and website for foodies created in collaboration with rapper Bun B, to serving as a consultant to major brands like Nike, Puma, Adidas and Ewing and, of course, podcasting. Since the death of his close friend and former co-host Reggie “Combat Jack” Osse, Pete has been keeping the spirit of the wildly popular “The Combat Jack Show” alive with…

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Gaming and Nerd Culture Unite In ‘Good Game Nice Try’

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A Team Coco production, “Good Game, Nice Try” is a comedy show that centers around all things video gaming and nerd culture. Hosted by popular video game live streamer and Forbes “30 Under 30” honoree Sonja Reid (AKA OMGitsfirefoxx) along with Emmy-winning producer Aaron Bleyaert, each episode features interviews with celebs and social influencers (like T-Pain, Ron Funches and Ben Schwartz) about their best and worst games of all time. The ridiculous conversation that ensues is…

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Case Study: MANSCAPED™ and Podcasting Are Growing Together

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If you’ve heard of MANSCAPED™, there’s a good chance that’s thanks to a podcast. The premier brand dedicated to men’s grooming and hygiene below-the-waist began advertising on podcasts back in January 2019.  Senior acquisitions manager Natalie Hauptman is in the thick of it, heading up a small team that manages all these campaigns, running numerous shows at any given time. “As a DTC [direct-to-consumer] brand, we hopped on the audio train early,” in MANSCAPED’s evolution,…

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