Podcasts Deliver Purchase Lift and Strong Recall for Major National Brands
In 2018 Midroll commissioned and completed eleven podcast ad effectiveness studies from Nielsen, evaluating campaigns across eight major national brands. We found that podcast ads deliver significant lift in purchase intent, along with brand recall that outperforms digital display ads by as much as 4.4x. These results are summarized in a press release and infographic, below. We also completed case studies for two campaigns: one leading national consumer packaged good and one national soft drink…
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