Make Podcast Ads Work for You: Design Your Best Campaign, Part 2
In part one of this section we explained how to set your objectives, refine your pitch and the importance of making your offer a “win-win-win.” In part two we’ll cover the last four steps for designing your podcast ad campaign. Step Four: Choose Your Audience The podcast audience is growing — and becoming more diverse. If you can define your target consumers, we will help choose shows that will do the best job of reaching…
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