Blog: September 2018

Hear About Podcasting’s Cutting Edge from Stitcher & Marvel at Advertising Week New York

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We’re unleashing Wolverine on Advertising Week. Well, not literally (imagine the cleaning bill). But Stitcher and Midroll will be there to talk about Marvel and storytelling (and our collaboration: “Wolverine: The Long Night“), as well as how podcasting is scaling. Learn about the cutting edge in podcasting from Stitcher’s CCO Chris Bannon, CMO Amy Fitzgibbons and CEO Erik Diehn during this year’s Advertising Week New York: Marvel and the Power of Podcast Storytelling for Brands…

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Effective Podcast Ads Help Drive More Brand Business

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Podcasts have been long associated with the direct response advertisers who first invested in the medium and helped prove it out. You may be surprised to learn, then, that brand campaigns now constitute half of Midroll’s podcast ad revenue in 2018, splitting the total evenly with direct response campaigns. That’s according to Korri Kolesa, SVP of Sales and Partnerships, who revealed this fact during a webinar co-presented with RAIN News on September 13, “The Power…

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Stitcher Introduces New Branding To Reflect Its Emergence As End-To-End Podcast Leader

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NEW YORK CITY – Stitcher, a leader in podcast content creation, distribution and advertising, today unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s (NASDAQ: SSP) podcast operations. Stitcher’s new branding comes as the podcast industry undergoes massive growth. Podcasts’ share of total audio consumption has doubled over the past four years, according to Edison Research,…

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Midroll’s cross-platform partnerships and programming lineup unveiled at IAB Upfronts

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NEW YORK CITY – As advertiser and audience interest in podcast adaptations of hit movies and TV shows grows, leading podcast company Midroll Media today unveils its expanding slate of cross-platform partnerships and its upcoming lineup of podcasts at its IAB Podcast Upfront presentation in New York City. Among the news coming from Midroll and its podcast listening platform, Stitcher: Celebrity podcaster Jonathan Van Ness joins Lex Friedman, Midroll’s chief business development officer, and Korri…

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Webinar: The Power of Podcasts for National Brands – Case Studies in Ad Effectiveness

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On Thursday, September 14 at 2 PM ET learn why big national brands are increasing their podcast ad buying. Hint: they’re discovering how well podcasting works. Midroll teamed up with Nielsen to measure how podcast sponsorships affect brand lift across vital performance measures, like brand recall, affinity and purchase intent. Positive outcomes in these studies result in campaign renewals. Midroll will share key learnings in this webinar, including case studies from national brand campaigns, and…

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