Frequently Asked Questions about Measuring Podcast Ads
Many of advertisers’ top questions about podcasts are about metrics. Understandably, they want to know how we measure impressions and impact so they can evaluate the return on their investment. While podcasts are digital media, podcast ads are not tracked like digital display ads. However, the unique native-like podcast ads that Midroll show hosts create deliver results that are superior to display, and better than traditional ad platforms, like radio. We know this because our…
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