Blog: February 2017

Frequently Asked Questions about Measuring Podcast Ads

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Many of advertisers’ top questions about podcasts are about metrics. Understandably, they want to know how we measure impressions and impact so they can evaluate the return on their investment. While podcasts are digital media, podcast ads are not tracked like digital display ads. However, the unique native-like podcast ads that Midroll show hosts create deliver results that are superior to display, and better than traditional ad platforms, like radio. We know this because our…

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Midroll leadership team expands with addition of three new hires in content, sales and business management

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NEW YORK – Leading podcast company Midroll is growing its leadership team with the hire of three industry experts who are helping prime the company for growth in 2017 and beyond. Korri Kolesa is senior vice president of sales, responsible for optimizing Midroll’s operations to drive significant growth. Kolesa’s extensive background in digital media includes several years as the vice president of sales operations and strategy at Fox Interactive Media, where she oversaw sales efforts…

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“StarTalk Playing with Science” Debuts on the Midroll Roster

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The “StarTalk Playing with Science” podcast debuted February 1 on the StarTalk podcast network, home to astrophysicist Neil deGrasse Tyson’s “StarTalk Radio” and “StarTalk All-Stars,” hosted by a revolving slate of scientists and science educators including Bill Nye. The show joins the Midroll roster for exclusive representation to advertisers. Hosted by comedian and fan-favorite “StarTalk” co-host Chuck Nice and sportscaster and former professional soccer player Gary O’Reilly, “StarTalk Playing with Science” is where geeks and jocks…

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Stephen Dubner’s “Tell Me Something I Don’t Know” Joins Midroll

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Stephen J. Dubner of “Freakonomics” fame is bringing his hit game show podcast “Tell Me Something I Don’t Know” to Midroll, as a Stitcher series. Returning for season 2 on February 19, Dubner and three celebrity panelists will invite talented and accomplished contestants on stage to tell us something we don’t know, in a battle to see who has the best, most interesting, useful, or fun fact. It’s like the most crackling dinner-party conversation you’ve ever…

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