Podcasts Go Mainstream – 57 Million Americans Listen in a Month
Edison Research’s annual Infinite Dial survey has been charting the rise of podcasting with hard data. This year’s report, released March 10, validated what podcast advertisers and listeners already know about the continuing growth of the medium. The can’t miss headline is that monthly podcast listenership jumped up 23% this year. 21% of Americans aged 12+, 57 million, have listened to a podcast in the last month. Overall, 36%, or 98 million, have ever listened…
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