Blog: June 2015

New Research: Podcast Audience Is Educated, Affluent & Gender Balanced

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New research further demonstrates that the podcast audience is educated, affluent, engaged, and–contrary to a common assumption–gender balanced. According to survey data released Wednesday by Edison Research in a report titled “The Podcast Consumer 2015,” 50% of Americans aged 12+ who have listened to a podcast in the last week are women… and 50% are men. Edison’s data is based on a national random telephone survey–to both landlines and cell phones–of people aged 12 years…

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President Obama on WTF is ‘Podcasting’s First Super Bowl’

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Any doubt about podcasting’s broad appeal and ability to break through to the mainstream were put to bed last week when news broke out about President Obama’s visit to Marc Maron’s famous Cat Ranch to record an episode of WTF in the famous garage studio. See behind-the-scenes photos at: MarcMeetsObama.com. Surely, this interview will draw thousands–maybe millions–of new listeners who will have an opportunity to experience the singular intimacy of podcasting for the very first…

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Hot Pod’s Nick Quah: ‘We’re in a moment when we can see explosive growth’

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Podcast industry observer Nick Quah doesn’t think we’re in a “podcasting bubble.” But, he said, “we are in a podcasting attention bubble.” Nick is the editor of the email newsletter Hot Pod. In less than nine months his publication has turned into the de facto industry journal for podcasting, becoming a must-read for just about everyone working in the industry. He talked with host Adam Sachs on episode #81 of The Wolf Den podcast. The…

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Catch the Story of Lex Friedman’s “Second Act” in Entrepreneur Startups

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This month’s Entrepreneur Startups magazine features the “second act,” of our own Lex Friedman, EVP of Sales, in a feature titled, “The Accidental Entrepreneur: 3 Tales of Entrepreneurial ‘Eureka’ Moments.” Lex’s second act is his role here at Midroll. As the article reveals, in 2012 Lex was a full-time writer for Macworld in New York when he started his own podcast, Unprofessional. However, his network wasn’t selling too many ads, so he jumped in to…

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Podcast Advertising Is “the Right Thing To Do” For Mailchimp

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For MailChimp, podcast advertising is “the right thing to do,” according to Lain Shakespeare, the company’s Marketing Manager for Brand Marketing. That’s because, “the people who listen to podcasts tend to be passionate and have an abiding attachment to what they listen to. The opportunity for brand awareness is tremendous.” On top of that, “there’s another opportunity to be helpful in a meaningful way to the people creating the podcasts.” Building Brands Is Building Relationships…

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