New Research: Podcast Audience Is Educated, Affluent & Gender Balanced
New research further demonstrates that the podcast audience is educated, affluent, engaged, and–contrary to a common assumption–gender balanced. According to survey data released Wednesday by Edison Research in a report titled “The Podcast Consumer 2015,” 50% of Americans aged 12+ who have listened to a podcast in the last week are women… and 50% are men. Edison’s data is based on a national random telephone survey–to both landlines and cell phones–of people aged 12 years…
Read More