Blog: May 2015

Loud Speakers’ Tax Season & Angela Yee’s Lip Service Join Midroll

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We’re happy to announce that we’ve added two new shows from urban-focused Loud Speakers to the Midroll roster. Loud Speakers is the network behind successful podcasts like The Read, Brilliant Idiots, and the Combat Jack Show. The Village Voice called Tax Season “the Internet’s most dangerous podcast.” Host Taxstone is a well-known hip-hop impresario, with 24,000 Twitter followers, who helped break rappers like Chief Keef and Bobby Shmurda. On each weekly episode he brings an…

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May Brings 5 New Tech Shows to Midroll

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Tech shows are prized by advertisers for some very good reasons: These audiences are engaged, and they have disposable income they’re willing to spend with the companies that support their favorite podcasts. Tech show listeners are also smart and discerning–they choose hosts who they respect, and whose opinions and endorsements they can trust. We’ve added five tech-focused podcasts that cover a range of niches, from Apple to video games to social networks. 1 – IT…

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Kristoffer Triumf Introduced Long-Form Interviews to the Swedish Podcast Scene

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According to Swedish podcaster Kristoffer Triumf the podcast scene in his home country is exploding, similar to how it’s taking off in the US. He should know. Kristoffer hosts and produces Värvet, one of the most popular podcasts in Sweden. An average episode of his show racks up between 100,000 and 200,000 downloads, while his most popular ones get as many as 400,000. Those would be impressive numbers for any podcast, anywhere. But they’re particularly…

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Lauren Lapkus, Scott Aukerman and Lex Friedman on the Power of Audio at SXSW

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During SXSW Earwolf hosts Scott Aukerman (Comedy Bang Bang) and Lauren Lapkus (With Special Guest Lauren Lapkus) joined Midroll’s Lex Friedman for a live podcast produced by the global digital marketing agency DigitasLBi. The show is the first episode in the company’s new Sometimes On series. Digitas North America CEO Tony Weisman led the discussion, tackling the advantages of audio as a content format, and how podcasting, in particular, is at the forefront of marketing…

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Advertisers Give 7 Reasons Why Podcast Ads Are Effective

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We know podcast advertising works. The intimate and integrated nature of host-read podcast ads keeps listeners engaged. Hearing endorsements from their favorite podcasters gives them incentive to act. But we don’t want you just to take our word for it. We like to get feedback directly from Midroll advertisers. Lucky for us, many are willing to go on record about the effectiveness of their podcast ad campaigns. Here are seven reasons why podcast advertising is…

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