Blog: March 2015

Bombas makes high performance athletic leisure socks, with a mission. The company’s direct-to-consumer product stands apart with seven substantial improvements, like stay-up technology, a honeycomb support system, and the “Invisitoe” that eliminates the annoying bump at the toe of most other socks. Serving the social mission, for every pair of Bombas sold the company donates a pair to charities — like Hannah’s Socks, which helps people affected by homelessness, poverty, and domestic abuse. Bombas started…

Drinkwel is a health-focused multivitamin created specifically for people who drink alcohol. CEO Mike McAdams said the product is a preventative measure that “replenishes nutrients and supports the liver to make you feel better the next day,” after having a few drinks. “At this point in the lifecycle of the product, we know it works and people like it; so we’re trying to find new customers,” he told me. Mike had been listening to podcasts…