Blog: November 2014

Monetizing Podcasts Is about Freedom of Choice; Ads Are a Smart Choice.

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The Serial podcast’s astonishing popularity is incredibly impressive—and great for the business of podcasting overall. Though we don’t represent the show, many of us here at Midroll are big fans. The extra attention it’s bringing to podcasting at large is of course beneficial for the entire industry. The success and popularity of Serial is bringing new attention not only to podcasting but to podcast advertising, thanks in part to their exceptional MailKimp, er, MailChimp ad…

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Recent Press for Midroll and the Business of Podcasting

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The breakout success of Serial and other shows is bringing fresh attention to podcasting, especially the business of podcasting. Since Midroll exclusively represents many top podcasts–from WTF with Marc Maron and The Nerdist to StarTalk Radio and On Being–journalists reporting on how podcasters make money are talking with our CEO Adam Sachs. He was interviewed for all the following articles, along with other smart folks who are advancing the medium. At the end of October…

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For Aisha Tyler her Girl on Guy Podcast Is a “Creative Refuge”

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Aisha Tyler is a successful actress, comedian and author. She is also part of the cast on CBS’s Emmy-winning The Talk, is the voice of Superspy Lana Kane on FX’s Archer, and hosts Whose Line Is It Anyway? on The CW. With all that on her plate, it’s surprising that Aisha still does all of the production of her popular podcast, Girl on Guy, herself. “I’m a self starter,” she tells Adam Sachs on episode…

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Paul Scheer Discusses Wolfpop & Podcasting on Bloomberg TV

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On Monday Wolfpop curator Paul Scheer was Pimm Fox’s guest on the Bloomberg TV program Taking Stock. Paul explains that podcasting works because the medium offers “all the benefits of radio” including a close, personal relationship with the hosts, but covering “an interest that is exactly yours.” He shares how the most important quality for the hosts of the new Wolfpop podcasts is their passion for the topic of the show, and tells Pimm how podcasts are monetized. Wrapping…

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Why we survey the field

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My friend and fellow podcaster Marco Arment published a blog post about the press’s recent fascination with the resurgence of podcasting. As Marco writes, while podcast’s growth as a business is phenomenal, the so-called resurgence isn’t quite that dramatic: Podcasts have been doing great business for a while now; the recent change is largely the mainstream media taking notice. But there’s a footnote in Marco’s piece that I thought worth discussing a bit. Marco writes:…

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