Podcast Ads Aren’t Crowded Like Radio
Radio has a term for when the music or talk program stops and the commercials start–it’s called a “stop set.” The length varies by station and time of day, but the average stop set lasts three and a half minutes, and the average station airs nine minutes of commercials per hour. And those stop sets are crowded. As anyone who’s ever listened to radio knows, there can be anywhere from three to six, or more,…
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