Podcasting is on the rise, and the vast majority of podcast listeners don’t stop with just one show. That’s according to the 2014 Infinite Dial survey, conducted by Edison Research and Triton Digital.
This year’s annual study of consumer adoption of digital media shows that weekly podcast consumption grew 25% over 2013. Amongst the sample of 2,032 Americans age 12 and up, 15% report listening to podcasts on a monthly basis. This leads Edison and Triton to estimate that 39 million have listened to a podcast in the last month, with over 80 million podcasts consumed in that time. A full 30% of repsondents report having listened to a podcast at some time.
Another significant takeaway is that more podcast listeners are binge listening. One fifth say they consume six or more podcasts a week. We knew podcast listeners were loyal, but now we know more about just how deep that loyalty flows.
More listeners are consuming their podcasts on mobile devices, with 51% saying they use a smartphone, tablet or portable audio player to consume podcasts. Increasingly these listeners are in the car. 25% of smartphone users say they connect their device to the dashboard.
It’s no surprise that more listeners are consuming their favorite shows while on the go. Podcasts are a commuter’s best friend, breaking the monotony of traffic or public transit, and providing a more engaging and personal alternative to typical drive time radio.
For podcasters, podcast fans and advertisers alike it’s great to see hard numbers showing that more people are catching on to the unique benefits of podcasts. All indications are that 2014 will be an exciting year for the medium, poised for even more growth in audience, revenue and influence.