Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research.

Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast listeners. With the cooperation of satisfied advertisers we publish a growing series of case studies.

While these case studies and our high retention rate (>90%) indicate that clients are pretty happy with their podcast campaigns and our customer service, we wanted to be sure. So, this spring we surveyed Midroll advertisers to find out what they really think. We wanted completely honest results, so we made the survey 100% anonymous.

Now, we can share the results. “Wow,” is how we would describe our reaction.

Here are some of the highlights:

  • 89% of Midroll advertisers consider their podcast campaigns in the last 12 months to be a success
  • 90% are satisfied with our selection of podcasts
  • And, 100% would recommend podcast advertising and Midroll to a colleague!

Check out our illustrated white paper to get the full report, including quotes from advertisers, the top reasons why they choose podcasts, and how podcasts compare to other digital ad platforms.

Then, take our advertisers’ word for it, and drop us a line to get started with podcast ads.

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