An advertiser reached out to me on Twitter recently, looking to advertise on WTF with Marc Maron. The advertiser is a fan of the show — which always helps! — and he also really appreciated Marc’s large audience size.
The product itself was LIFX, a Wi-Fi-enabled light bulb with crazy features like lasting 27 years, support for shining in millions of colors, and ability to be controlled from your smartphone.
All that’s great: A buyer finding me on Twitter, a cool product that’s going to appeal to tech-savvy listeners. But what I really loved about the whole thing was that Marc really made the spot his own.
It was his July 3 episode with guest Rosanne Cash. Marc’s a professional; he mostly stuck to the bullet points from the advertiser. But he also managed to insert his own personality into the spot, making it more appealing and engaging to his listeners — which surely led to even better results for LIFX.