Writing for Vulture, Jesse David Fox has compiled an extensive history of the “second comedy boom,” which we are in the midst of. He identifies the internet as the fertile ground that provided an ideal environment for cultivation by comedians and “a new generation of passionate fans.”
Podcasting has raised its own bumper crop in those fields. Jesse observes that the medium “is just one of the many ways by which comedians can develop a fan base, but over the last couple years, it’s also become one of the most lucrative.” He quotes Midroll CEO Adam Sachs, who reports that “many comedians could survive today with the revenue from their podcasts alone.”
That’s where Midroll’s roots are planted, seeded by the successful efforts of company founder Jeff Ullrich who started selling ads for the first Earwolf shows, like Comedy Bang! Bang! and Sklarbro Country. The fruits of these efforts have grown large enough to be shared with over 200 great podcasts that run the gamut from comedy and film to entrepreneurship and gaming.
Earwolf, Midroll, and now Wolfpop, were founded on the mission to enable great artists to make exceptional audio programming, and providing them with the means to make a living is a key part. We’re proud of the role we’ve been able to play in growing the medium of podcasting, including comedy, and thrilled to see how podcasting has helped open new doors for talented hosts like Scott Aukerman and Marc Maron.
Yet, this is only the beginning. New shows like With Special Guest Lauren Lapkus, The Hooray Show, Spontaneanation, and Womp It Up! are each a fresh take on comedy podcasting that signal even more innovation is on the horizon. That spirit of invention extends to shows outside the comedy genre, too, like Wolfpop’s new Cardboard and The Black List Table Reads.
This is a great time to be part of the boom. Contact us today to learn how to get your brand represented in these and 200 more great podcasts.