Podcast advertising is a digital audio platform reaching 57 million* educated, affluent and mobile listeners every month, who are open to hearing your brand’s message. The most effective podcast ads are voiced by the hosts themselves, in their own words and style. Listeners pay attention and remember what they hear.
As the industry leader in podcast advertising we at Midroll have developed a strong base of knowledge and best practices. In this FAQ we share this guidance, which is intended to help you understand this powerful medium and how to use it most effectively.
Learn more about podcasting with the research and articles on our Insights page, or take a deep dive with our Definitive Guide to Podcast Advertising.
*According to Edison Research’s 2016 Infinite Dial report.
How Do I Buy Podcast Ads?
Look at our roster of more than 200 top shows that are exclusively available through Midroll, then contact us to begin booking your campaign. Or, just go ahead and contact us first and let one of our experts help select the right shows and be your guide for a powerful campaign.
What are typical podcast advertising rates?
How Are Podcasts Measured?
Learn more about podcast metrics in our Frequently Asked Questions about Measuring Podcast Ads.
How Are Podcast Ads Different from Radio Commercials?
The best podcast ads are voiced live by hosts, in their own words. This makes ads well integrated into shows, keeping listeners engaged rather than encouraging them them to tune out. It also means that podcast ads are fresh and original, rather than boring and repetitive like pre-recorded radio commercials.