New York City, Podcasting Capital

Podcasting is becoming a big business, and the New York City Mayor’s Office of Media and Entertainment takes a deep, focused look with a comprehensive study of the industry, released today. “New York City, The Podcasting Capital” names Midroll as one of the top four NYC-based networks, along with WNYC, Gimlet and Slate/Panoply. Together, our peer group produces almost 200 shows, up nearly 75% from 2015, racking up over 1.3 billion downloads in 2016.

This growth also means jobs, with about 600 people employed in podcasting in New York—a number that is predicted to double by the end of 2017.

Founded in Los Angeles, Midroll opened a New York City office and studio in 2015, which is home to shows like “Katie Couric,” “Beautiful Stories from Anonymous People,” “The Sporkful,” “The Longest Shortest Time,” and “Fake the Nation.” Midroll’s content, sales and marketing teams are headquartered in the city.

“Access to talent is key,” Midroll CEO Erik Diehn explains in the report. “On both sides of the mic – comedians, hosts, et cetera, and then there’s engineers, and the producers. There is a density of both in New York.”

Midroll also brings the “Now Hear This” podcast festival to the Jacob Javits Center in Manhattan September 8 through 10. Chart-topping shows like “Comedy Bang! Bang!,” “Planet Money,” “Larry Wilmore: Black on Air,” and “Criminal” take the stage in one of the largest live podcast events.

We at Midroll are proud to call New York City home, and to be part of an innovative and thriving industry that is pushing creative boundaries and forging new business frontiers here. Our heartfelt thanks go to the Mayor’s Office of Media and Entertainment, the report’s author Anna Bessendorf, Policy Analyst, and its editor, Shira Gans, Senior Director of Policy and Programs, and all of the industry experts who contributed their knowledge.

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