Leading multi-platform digital entertainment company Nerdist Industries joins Midroll Media, the industry pacesetter in podcast monetization, to announce an exclusive advertising partnership. The Midroll advertising network will represent chart-topping Nerdist shows including You Made It Weird with comedian Pete Holmes, The Todd Glass Show, and the massively popular titular Nerdist Podcast, hosted by company founder and CEO Chris Hardwick along with comedians Matt Mira and Jonah Ray.
The Nerdist Podcast is downloaded more than 5.5 million times a month. Recent guests include Jeff Bridges, Neil deGrasse Tyson, Mira Sorvino, and Tom Cruise.
“It can be very expensive to give away free content,” said Nerdist CEO, Chris Hardwick,”and our partnership with Midroll will continue to ensure that our listeners don’t have be separated from their money to hear our podcast shenanigans!”
“Nerdist is a trailblazer in digital entertainment and was grown from a single podcast, just like Midroll Media. We understand and respect the smart, dedicated audience that Nerdist has cultivated, and we know how to represent these listeners to advertisers,” said Adam Sachs, Midroll Media CEO. “We are honored to be chosen as their exclusive podcast advertising representative, and look forward to creating enormous value for all of Nerdist’s amazing podcasts and hosts.”
Nerdist podcasts join Midroll’s roster of more than 100 popular shows. Midroll is the exclusive ad representative for many of the world’s most popular podcasts, including WTF with Marc Maron, StarTalk Radio with Neil deGrasse Tyson, and Comedy Bang! Bang!
About Nerdist Industries
Nerdist Industries is a multi-platform creator of genre and popular culture content. Founded by CEO Chris Hardwick, its online presence includes: a website at Nerdist.com; a premium YouTube channel (http://youtube.com/nerdist) featuring Nerdist News hosted by Jessica Chobot; a combined 2.4 million Twitter followers; a Podcast Network including the flagship Nerdist Podcast; The Nerdist School comedy training program; and the Nerdist Alliance, a community of curated partnerships with some of YouTube’s most talented and passionate creators, including up and coming stars Hannah and Hilly Hindi of The Hillywood Show. Nerdist also produces content for television including @midnight for Comedy Central and All Star Celebrity Bowling for AMC. Further, Nerdist hosts live events around the country such as The Nerdist Podcast Live! and Course of the Force, an annual lightsaber relay in partnership with Lucasfilm LTD. Legendary Entertainment acquired Nerdist Industries in August 2012.
About Midroll Media
Midroll Media is a digital media company providing a 360-degree suite of production, distribution, and monetization services to artists, entertainers and thought leaders. It is the parent company of Earwolf, the leading comedy podcasting network, and the Midroll advertising platform. Midroll offers the industry’s first user-focused, self-service platform for both advertisers and podcasters to buy, sell and manage podcast ad inventory. Advertisers have access to more than 100 of the most well-known and downloaded podcasts on the internet. Midroll is online at http://www.midroll.com.