Summing Up

We hope this guide has been a valuable introduction to podcast advertising. While we’ve tried to include plenty of practical and actionable advice, we also must stress that the best podcast campaign successes happen when you have an experienced and knowledgeable partner by your side.

We at Midroll want to be that partner, helping you make smart choices for your campaign. We know that every advertiser, product, and brand is unique, just like every podcaster. Our job is to help match you with the right shows, then create the best campaign.

But we won’t leave you after the first date. We’ll keep working with you to make adjustments, small and large, until we hit on the right formula for your company, together.

Fill out the form at right to get started putting together the perfect podcast ad campaign.

“If anything, (Midroll is) more on top of it than we are… When I ask for pricing I just get it. When I let them know what my budget is, I get things within my budget. It’s just a very straightforward experience and not overly salesy.”
-Mike McAdams, Drinkwel