MidRolling Along!

We’re still in major high gear hereabouts. Building out our ad platform has been an ongoing process filled with very unique challenges, but I’m working harmoniously with Josh, our trusty Ruby-on-Rails developer, to overcome each as they arise. Progress can’t always be as quick or effortless as we’d perhaps like it to be, but the milestones are being hit, and every day we’re closer and closer to a robust web application that’s as much useful as it is clean and pleasant to look at.

And as the technical side of things continues to flesh out, I’m growing increasingly proud of what’s being created on the business side of things. The Mid Roll is forging relationships with some awesome advertisers, as well as some of my favorite podcasts, many to whom I’ve been a loyal listener since their inception.

Even though all these moving parts can make it tricky to see the forest from the trees sometimes, it’s incredibly exciting and rewarding to be a part of the process. There’s really no better feeling than having an advertiser or podcaster take a look at what we’ve built, breathe a heavy sigh of relief, and tell us how much this is going to make their lives easier.

What’s that? You want screenshots?? How foolish it would be not to oblige you, imaginary screenshot requester! (click to enlarge)

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