Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products.
This infographic summarizes the most spectacular results:
The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that ran ad spots on at least three episodes of a podcast resulted in 39% greater recall than one that ran an ad spot on just one episode.
Download the white paper to get the full results and learn why podcast ads are a smart investment for brands of all sizes. Then get in touch to let Midroll’s podcast ad experts assemble the best campaign for your brand or product.