Midroll Media is honored to be named one of Fast Company’s 50 Most Innovative Companies for 2016. Midroll was also named one of the Top 10 Most Innovative Companies in two sectors: Marketing & Advertising and Media.
“Midroll has been at the forefront of the podcast industry since we launched six years ago,” said Adam Sachs, CEO. “As pioneers in this emerging medium, we are inspired to create new ways of defining the future of podcasting. We’re thrilled that Fast Company sees the potential in digital audio and that they recognize Midroll as a leader in the ecosystem.”
As the parent company of the Earwolf network, Midroll is home to top-ranked comedy podcasts like “Comedy Bang! Bang!” and “How Did This Get Made?” as well as the country’s top parenting show, “The Longest Shortest Time.” Midroll also exclusively represents more than 200 of the largest podcasts for advertising sales, including “WTF with Marc Maron” and “The Bill Simmons Podcast.”
In keeping with the focus on innovation, in 2015 Midroll also launched one of the industry’s first paid digital audio services, Howl. Accessible to listeners via a website (howl.fm) as well as apps for iOS and Android, Howl has been dubbed “the Netflix of podcasting” by Fast Company. Howl recently launched “Fruit,” an original, scripted series with Issa Rae; will soon be releasing a debut from Jemaine Clement (of “Flight of the Conchords”); and houses exclusive content from podcast powerhouses like Marc Maron and Scott Aukerman.
There is no way Midroll would have arrived at this milestone without great podcasters and amazing advertisers. We are proud to represent the very best podcasts available today and help them earn income by working with over 200 of the finest advertisers around.
Midroll was acquired in July 2015 and is a wholly owned subsidiary of The E.W. Scripps Company (NYSE: SSP). It maintains editorial and advertising control from its Los Angeles headquarters and a growing presence in New York City.
“Podcasting is the very frontier for content, storytelling, journalism and advertising,” said Adam Symson, chief digital officer for Scripps. “We’re proud of how far the team at Midroll pushes the envelope to lead the ecosystem’s evolution.”
Fast Company’s Most Innovative Companies issue (March 2016) is now available online at http://www.fastcompany.com/most-innovative-companies as well as in app form via iTunes, and on newsstands beginning Feb. 23.