Research on Podcasting and Advertising

Midroll is podcasting’s leading producer of industry research and insights. We share this information because we want advertisers, podcasters, investors and the press to have an accurate understanding of this rapidly growing industry and how it works.

This research encompasses audience demographics, advertiser case studies, brand recall and lift, and more.

Audience Demographics

Midroll surveys the listeners of every one of the 250+ podcasts on our roster to provide advertisers with industry leading demographics on individual shows and the overall podcasting audience.Report: Podcasts by the Numbers

Branded Podcasts

Brand Recall

Metrics and Measurement

White Paper Guides

Advertiser Case Studies

Additional Insights