“The Daily Show: Ears Edition” Is a Hit with Educated Millennial Women

Where do you go for an incisive, yet comedic take on the day’s events? Comedy Central’s legendary “The Daily Show with Trevor Noah,” of course.

What if you want a little something extra, and you want to hear it on your commute, during your workout, or while just taking a break?

We’ve got just the thing: “The Daily Show with Trevor Noah: Ears Edition.”

Launched in February, this Tuesday through Friday podcast edition delivers extended versions of interviews from “The Daily Show,” plus highlights from last night’s show. Whether you couldn’t stay up late enough, or just want to laugh again, “The Daily Show with Trevor Noah: Ears Edition” has got your back… or, er… ears!

This podcast has carved out a position on the charts from the very beginning, and proven to be a particular hit with educated millennial women. (Fun fact: Trevor Noah, himself, is the only millennial host in late night television.)

According to Midroll’s demographic survey of the show’s listeners, two-thirds of the audience is female, 62% is aged 18 – 34, and 78% has a bachelor’s or higher degree. They’re also not catching ads on other platforms. 63% say they often or always ignore television commercials and digital display ads.

At the same time, a whopping 80% of listeners say they sometimes or always pay attention to podcast ads.

“The Daily Show with Trevor Noah: Ears Edition” is a terrific opportunity to reach a smart and attentive millennial audience, and be associated with one of the strongest multi-platform brands. Contact us to learn how to advertise on this great podcast.

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