Stitcher Announces New Podcasts with Vox Media, Conan O’Brien, Bill Nye and More

LOS ANGELES – Podcast industry leader Stitcher today unveiled its expanding roster of new shows, original content and advertising partnerships at the Winter Podcast Upfront in Los Angeles. Hosted by Stitcher and six other top podcast networks, the Winter Podcast Upfront gave advertisers, agencies and media a first look at the newest partnerships, talent and shows slated for 2019, with presentations featuring stars, producers and leading industry executives. Actor and comedian Paul Scheer joined Stitcher Chief Revenue Officer Korri…

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Top podcast companies to present Winter Podcast Upfront at United Talent Agency

ESPN, iHeart, NPR, PMM, Stitcher, WNYC Studios and Wondery will bring marquee podcast talent to unveil industry announcements LOS ANGELES – Seven of the industry’s top podcast networks will present Winter Podcast Upfront – the first-ever West Coast podcast upfront event – on Feb. 20 at leading global talent and entertainment company United Talent Agency’s headquarters in Beverly Hills. The Winter Podcast Upfront will give advertisers, agencies and media a first look at the newest…

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Podcast advertising generates up to 4.4x better brand recall than other digital ads

Nielsen studies commissioned by Midroll find blue-chip brands see significant increase in brand recall and intent to purchase after advertising on podcasts. NEW YORK CITY – Podcast advertising generates far better brand recall than other widely-used forms of digital advertising, according to findings from 11 Nielsen effectiveness studies. The Nielsen analysis was commissioned by Midroll, the advertising arm of podcast industry leader Stitcher, and represents the podcast industry’s largest aggregate releases of ad-effectiveness data. In…

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Stitcher Introduces New Branding To Reflect Its Emergence As End-To-End Podcast Leader

NEW YORK CITY – Stitcher, a leader in podcast content creation, distribution and advertising, today unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s (NASDAQ: SSP) podcast operations. Stitcher’s new branding comes as the podcast industry undergoes massive growth. Podcasts’ share of total audio consumption has doubled over the past four years, according to Edison Research,…

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Midroll’s cross-platform partnerships and programming lineup unveiled at IAB Upfronts

NEW YORK CITY – As advertiser and audience interest in podcast adaptations of hit movies and TV shows grows, leading podcast company Midroll Media today unveils its expanding slate of cross-platform partnerships and its upcoming lineup of podcasts at its IAB Podcast Upfront presentation in New York City. Among the news coming from Midroll and its podcast listening platform, Stitcher: Celebrity podcaster Jonathan Van Ness joins Lex Friedman, Midroll’s chief business development officer, and Korri…

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