President Obama on WTF is ‘Podcasting’s First Super Bowl’

Any doubt about podcasting’s broad appeal and ability to break through to the mainstream were put to bed last week when news broke out about President Obama’s visit to Marc Maron’s famous Cat Ranch to record an episode of WTF in the famous garage studio. See behind-the-scenes photos at: MarcMeetsObama.com. Surely, this interview will draw thousands–maybe millions–of new listeners who will have an opportunity to experience the singular intimacy of podcasting for the very first…

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Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research. Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast…

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May Brings 5 New Tech Shows to Midroll

Tech shows are prized by advertisers for some very good reasons: These audiences are engaged, and they have disposable income they’re willing to spend with the companies that support their favorite podcasts. Tech show listeners are also smart and discerning–they choose hosts who they respect, and whose opinions and endorsements they can trust. We’ve added five tech-focused podcasts that cover a range of niches, from Apple to video games to social networks. 1 – IT…

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Lauren Lapkus, Scott Aukerman and Lex Friedman on the Power of Audio at SXSW

During SXSW Earwolf hosts Scott Aukerman (Comedy Bang Bang) and Lauren Lapkus (With Special Guest Lauren Lapkus) joined Midroll’s Lex Friedman for a live podcast produced by the global digital marketing agency DigitasLBi. The show is the first episode in the company’s new Sometimes On series. Digitas North America CEO Tony Weisman led the discussion, tackling the advantages of audio as a content format, and how podcasting, in particular, is at the forefront of marketing…

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Catching Up with Lex Friedman, Midroll’s EVP for Sales

Midroll’s head of sales Lex Friedman has been out spreading the good word on podcast ads, discussing the business of for an audio series about podcasting and public radio. Last week Lex talked with American Public Media’s Marketplace for a piece all about podcast advertising. Reporter Stan Alcorn explored the topic from a few angles, including having an intern survey the ads on every podcast in the iTunes top 100. While ad reads do vary…

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