U2 on U Talkin’ U2 to Me Is a Rock ‘n Podcast Milestone

What could be as monumental for podcasting as the president visiting Marc Maron’s cat ranch? How about, the biggest band in the world guesting on a podcast dedicated to thoroughly analyzing said band’s work. In what is also one of podcasting’s most meta moments, all four members of U2–Bonobos (Bono), Thedge (The Edge), Larry Mullen Sr.’s Son (Larry Mullen, Jr.), and Adam Clay 2000 Pounds (Adam Clayton)–invited superfan Adam Scott Aukerman (a/k/a Adam Scott and…

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See Midroll’s Podcast Industry Experts at Podcast Movement

Podcast Movement is shaping up to be this year’s most anticipated event for podcasters and producers. The conference organizers have invited a top-notch line-up of podcasting all-stars to come together in Fort Worth, Texas this coming weekend, August 1 and 2. So, we’re quite pleased that Midroll’s Chief Content Officer Chris Bannon and EVP of Sales and Development Lex Friedman, as well as Wolfpop host and producer Franklin Leonard will be speaking. All the more…

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A Big Day for Midroll & Podcasting: Midroll Media Is Acquired by E.W. Scripps Company

Today is a big day for us here at Midroll, and also a big day for podcasting: Midroll has been acquired by E.W. Scripps company. This is an exciting moment as we begin a new phase of this company, born from the simple, but powerful idea, that great content is what results when you give highly talented people the support and platform to do their best work. It’s also a strong validation of our conviction…

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Celebrating 10 Years of Podcasts on iTunes

2015 marks the tenth anniversary of iTunes adding podcasts. It’s not hyperbole to say that Apple’s support of podcasting has done more to increase awareness of and access to the medium that just about any other company. We at Midroll are particularly grateful to the folks who edit iTunes Podcasts for their work in curating what continues to be the most popular directory and destination for discovering and listening to podcasts. To celebrate the anniversary Apple…

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New Research: Podcast Audience Is Educated, Affluent & Gender Balanced

New research further demonstrates that the podcast audience is educated, affluent, engaged, and–contrary to a common assumption–gender balanced. According to survey data released Wednesday by Edison Research in a report titled “The Podcast Consumer 2015,” 50% of Americans aged 12+ who have listened to a podcast in the last week are women… and 50% are men. Edison’s data is based on a national random telephone survey–to both landlines and cell phones–of people aged 12 years…

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