Podcasts Go Mainstream – 57 Million Americans Listen in a Month

Edison Research’s annual Infinite Dial survey has been charting the rise of podcasting with hard data. This year’s report, released March 10, validated what podcast advertisers and listeners already know about the continuing growth of the medium. The can’t miss headline is that monthly podcast listenership jumped up 23% this year. 21% of Americans aged 12+, 57 million, have listened to a podcast in the last month. Overall, 36%, or 98 million, have ever listened…

Read More

Direct Your Ears to Austin for Midroll Podcasts at SXSW 2016

Look up in the sky. Can you see the mass migration to Austin? Must be the South by Southwest time of year again. If you’re headed to the Lone Star State for the fest you’ll definitely want to catch these Midroll shows that will be recording live at SXSW Comedy. Also, Midroll vice president for business development Erik Diehn will be speaking on a panel titled, “Get Your Readers and Listeners to Pay You Money.”…

Read More

Midroll Media Named One of Fast Company’s Most Innovative

Midroll Media is honored to be named one of Fast Company’s 50 Most Innovative Companies for 2016. Midroll was also named one of the Top 10 Most Innovative Companies in two sectors: Marketing & Advertising and Media. “Midroll has been at the forefront of the podcast industry since we launched six years ago,” said Adam Sachs, CEO. “As pioneers in this emerging medium, we are inspired to create new ways of defining the future of…

Read More

Results from Midroll’s Newest Listener Survey Are Awesome

At Midroll we want our advertisers to make informed choices about the podcasts they select, while advancing the podcast industry. That’s why we conduct the industry’s largest ongoing survey of podcast listeners, to learn who they are, their listening habits, and how they spend their money. Survey results break down show-by-show so that Midroll advertisers know fine-grained demographics for each. We surveyed 168,500 listeners from June through October 2015 and have published the results in…

Read More

Give a Big Hand to Midroll Shows Named iTunes Best of 2015

When President Obama stopped by Marc Maron’s Cat Ranch this summer for an open and intimate interview we knew it was going to be a big year for WTF. Apple’s iTunes editors agree, naming the show the Best Classic Podcast of 2015. They observe, “Maron was an unstoppable force this year, delivering one terrific interview after another.” A big round of applause also goes to all eighteen shows on the Midroll roster that were recognized…

Read More