Midroll Contributes Research to IAB Digital Audio Buyer’s Guide

The Interactive Advertising Bureau just released version 2.0 of the Digital Audio Buyer’s Guide, led by Jennifer Lane, Industry Initiatives Lead for Audio. It’s a valuable reference for digital ad buyers, documenting in one place many of podcasting’s unique advantages. As a member of the IAB’s Digital Audio Committee, we at Midroll are happy to contribute our research on podcast ad effectiveness to the guide. Highlights from the guide include: Audio is on when screens…

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“Stranglers” podcast on Earwolf uncovers new evidence in infamous Boston Strangler crimes

Inspired by Investigation Discovery’s critically acclaimed documentary: Confessions of the Boston Strangler Nov. 16, 2016   NEW YORK – “Stranglers,” the new podcast from Earwolf, investigates the heinous crime spree that gripped Boston and the nation in the 1960s. With a fresh look at the evidence, “Stranglers” asks new questions about the evidence in the drama-infused 12-part podcast for a new generation of Americans. With innovative storytelling that introduces listeners to the victims, brings them…

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Now Hear This podcast festival announces full lineup by day, adds single-day ticket options

LOS ANGELES – The industry’s newest festival and celebration of podcasting, Now Hear This, is unveiling its full daily schedule of live stage performances, including new additions from NPR’s slate of hit podcasts, for the Oct. 28-30 event in Anaheim, California. With more than 30 performers on six stages over three days, Now Hear This offers fans the opportunity to meet their favorite top-tier podcast personalities within the comedy, pop culture, in-depth journalism and fictional…

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Midroll Media announces new programming, sponsorship opportunities at Podcast Upfront

NEW YORK CITY – Midroll Media, the leader in podcast creation, advertising and distribution, today unveiled a new slate of podcasts to agency and brand executives at the IAB Podcast Upfront event. Midroll is now the advertising rep firm for nearly 300 top-rated podcasts, presenting the largest reach for advertisers that want to tap into the podcast industry’s valuable demographics. Midroll represents 20 percent of the iTunes Top 100, more than its next three competitors combined,…

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Midroll Media Elevates Two Top Leaders, Naming Erik Diehn CEO and Lex Friedman CRO

CINCINNATI – Erik Diehn has been named chief executive officer of Midroll Media, the leader in podcast production, advertising and distribution. Midroll also has named Lex Friedman to the new post of chief revenue officer, broadening his role from executive vice president of sales and development. As CEO, Diehn will have wide-ranging responsibility over the company’s strategy and operations for all areas of the podcast ecosystem, including content development, advertising and distribution. Diehn had most…

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