Midroll Media Elevates Two Top Leaders, Naming Erik Diehn CEO and Lex Friedman CRO

CINCINNATI – Erik Diehn has been named chief executive officer of Midroll Media, the leader in podcast production, advertising and distribution. Midroll also has named Lex Friedman to the new post of chief revenue officer, broadening his role from executive vice president of sales and development. As CEO, Diehn will have wide-ranging responsibility over the company’s strategy and operations for all areas of the podcast ecosystem, including content development, advertising and distribution. Diehn had most…

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Tickets for the Now Hear This podcast festival are available now

Tickets are now available for one of the biggest fan-focused podcast festivals. Midroll will bring together the brightest stars in podcasting for a weekend of live performances, meet-and-greet opportunities, immersive fan experiences and more at the inaugural Now Hear This podcast festival, October 28–30, 2016, in Anaheim, California. Special discounted early-bird tickets are available now until July 22. Act now because supplies are limited. Now Hear This will be a multi-genre podcast event curated specifically…

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People Prefer Podcast Ads and Listeners Act on the Ads They Hear

With the release of fresh research from comScore and Edison Research the last couple of weeks have been filled with great news for podcasting. “ComScore says people prefer ads in podcasts over any other digital medium,” reports AdWeek. Moreover, comScore’s study of 2,000 people 18–49 found that two-thirds of listeners have acted on ads they heard in a podcast. That action was either researching a product or service or actually purchasing something they heard advertised.…

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Midroll Media Acquires Pioneering Podcast Platform Stitcher

It’s an exciting day for Midroll Media. Today, we announced the acquisition of the pioneering and popular podcast listening platform Stitcher, which offers free streaming of more than 65,000 podcast and talk-radio shows, and boasts more than 8 million registered users. By combining our portfolio of advertising products and technology, our advertising partners will benefit by having access to more options than ever before to reach their target audiences through audio. Through Midroll’s expertise in…

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Midroll Study: Podcasts Ads Drive Robust Brand Recall & Intent to Buy

Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products. This infographic summarizes the most spectacular results: The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that…

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