Midroll Study: Podcasts Ads Drive Robust Brand Recall & Intent to Buy

Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products. This infographic summarizes the most spectacular results: The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that…

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David Gregory Explores More Intimate Topics On His New Earwolf Podcast

Accomplished television journalist David Gregory has spent his career asking tough questions. Now he’s exploring fresh terrain on his new Earwolf podcast, “The David Gregory Show.” David’s asking well known guests like media mogul Arianna Huffington, former presidential candidate Mitt Romney and author Jon Meacham to go deeper, beyond their public story, to a more intimate place. Together with his guests he will explore their belifes, their faith, and the things that have mattered the…

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Podcasts Go Mainstream – 57 Million Americans Listen in a Month

Edison Research’s annual Infinite Dial survey has been charting the rise of podcasting with hard data. This year’s report, released March 10, validated what podcast advertisers and listeners already know about the continuing growth of the medium. The can’t miss headline is that monthly podcast listenership jumped up 23% this year. 21% of Americans aged 12+, 57 million, have listened to a podcast in the last month. Overall, 36%, or 98 million, have ever listened…

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Direct Your Ears to Austin for Midroll Podcasts at SXSW 2016

Look up in the sky. Can you see the mass migration to Austin? Must be the South by Southwest time of year again. If you’re headed to the Lone Star State for the fest you’ll definitely want to catch these Midroll shows that will be recording live at SXSW Comedy. Also, Midroll vice president for business development Erik Diehn will be speaking on a panel titled, “Get Your Readers and Listeners to Pay You Money.”…

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Midroll Media Named One of Fast Company’s Most Innovative

Midroll Media is honored to be named one of Fast Company’s 50 Most Innovative Companies for 2016. Midroll was also named one of the Top 10 Most Innovative Companies in two sectors: Marketing & Advertising and Media. “Midroll has been at the forefront of the podcast industry since we launched six years ago,” said Adam Sachs, CEO. “As pioneers in this emerging medium, we are inspired to create new ways of defining the future of…

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