The Power of Audio & Podcasting Is Highlighted at Advertising Week

Podcasting and Midroll are well represented at Advertising Week New York. The Power of Audio Summit on the morning of Tuesday, September 26, brings four sessions on the topic. At the summit Midroll’s Chief Revenue Officer Lex Friedman shares a panel on “How Brands Can Leverage the Full Power of Podcast Marketing,” moderated by Gina Garrubbo, President and CEO of National Public Media, and also featuring Hal Trencher of New York Public Radio, Mark McCrery…

Read More

Midroll Media Announces New Programming and Content Deals

NEW YORK CITY – Leading podcast company Midroll Media announced new partnerships with the NFL and Vox Media, along with its fall lineup of new podcasts, at its IAB Podcast Upfront presentation in New York City. Expanding its footprint in sports podcasting, Midroll is partnering with the NFL to represent advertising sales for its existing League podcasts, including popular shows like “Around the NFL,” “Move The Sticks,” “The Dave Dameshek Football Program” and “Fantasy Live.”…

Read More

Lessons Learned Producing ‘Missing Richard Simmons’

“In twenty years of experience (in journalism), I had never been involved with anything that had popped like that.” “That,” is “Missing Richard Simmons,” the genre-defying podcast that became a popular culture phenomenon this past spring. The show chronicled host and creator Dan Taberski’s efforts to find the fitness star, who disappeared September 14, 2014. That’s when Simmons stopped teaching at his fitness studio Slimmons, cut himself off from his closest friends, and removed himself…

Read More

New York City, Podcasting Capital

Podcasting is becoming a big business, and the New York City Mayor’s Office of Media and Entertainment takes a deep, focused look with a comprehensive study of the industry, released today. “New York City, The Podcasting Capital” names Midroll as one of the top four NYC-based networks, along with WNYC, Gimlet and Slate/Panoply. Together, our peer group produces almost 200 shows, up nearly 75% from 2015, racking up over 1.3 billion downloads in 2016. This…

Read More

Midroll Podcasts Win Webby Awards

NEW YORK CITY – Two of Midroll Media’s owned-and-operated podcasts are Webby Award winners in the Podcasts and Digital Audio category, taking top honors out of more than 13,000 entries submitted from all 50 states and 70 countries worldwide. The Webby Awards is the leading international awards organization honoring excellence on the Internet. Top food podcast “The Sporkful,” a long-running series hosted by Dan Pashman, won the People’s Voice award for Best Lifestyle Podcast. The…

Read More