2018 Forecast: Podcast Ads, Metrics, Revenue and Stitcher’s Best Year Yet

“At the end of 2018 none of the objections we get from brands will be based on measurement.” -Lex Friedman, Midroll Chief Revenue Officer Behind every hit podcast is the revenue that fuels production and the platform that delivers it to listeners. This second part of our 2018 forecast drills down into advertising and metrics–and gives a hint to what’s in store for Midroll’s Stitcher platform. Big Brands Move In To Stay Most podcasting would…

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Daymond John, Seth Godin, Cal Fussman debut podcasts with Midroll Brand Studio

Brand advertisers continue to rush to podcast advertising; ZipRecruiter, Squarespace and Carbonite sign on for exclusive sponsorship deals  Jan. 24, 2018 NEW YORK CITY – Midroll, the leader in the fast-growing podcast industry, is launching four new podcasts hosted by some of the biggest names in business and entrepreneurship through its branded content division, Midroll Brand Studio. Midroll will launch shows from entrepreneur and author Seth Godin, “Shark Tank” investor and businessman Daymond John, renowned interviewer…

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Make-A-Wish Launches Podcast Miniseries

NEW YORK CITY – Make-A-Wish® – the global organization that grants life-changing wishes for children with critical illnesses – has launched a new podcast miniseries, “The Power of a Wish.” The two-episode series highlights the impact of these wishes and the stories of the people who work to make a child’s wish a reality. Produced by podcast industry leader Midroll Media in partnership with Make-A-Wish, the miniseries features candid interviews with families of “wish kids.”…

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Marvel partners with Stitcher to launch its first scripted podcast, ‘Wolverine: The Long Night’

Actors Richard Armitage, Scott Adsit, Bob Balaban and Brian Stokes Mitchell cast in key roles for spring 2018 series NEW YORK CITY – December 5, 2017 – Marvel New Media and top podcast listening service and content network Stitcher (“Heaven’s Gate,” “Katie Couric,” “The Paris Review”) today announced “Wolverine: The Long Night,” the first-ever Marvel scripted podcast, launching in spring 2018. The 10-episode series will be available exclusively on Stitcher Premium until fall 2018, when…

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Brands Need To Be in Podcasts, Industry Experts Explain at Advertising Week

A valuable and unduplicated audience, their rapt attention, great content and high quality ads. These are the big reasons why brands should be in podcasts, according to podcasting industry experts at New York Advertising Week’s “The Power Of Audio Summit.” Matt Lieber, president and co-founder of Gimlet Media, observed that podcasts have an audience he calls, “the unreachables.” They’re so identified because the vast majority subscribe to services like Netflix and Amazon Prime, and 60%…

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