Billboard Comedy Podcasters Profile Gets It Right About Podcasting

Billboard’s new comedy issue has a nice profile of podcasters Marc Maron, Jimmy Pardo and Aisha Tyler. In this piece writers Phil Gallo and Shirley Halpern get so many things right and really do justice to these hosts and the medium. Right off the bat the writers emphasize that, “A comedian craving intimacy might want to consider becoming a podcaster.” That relationship between host and listeners is something we podcast enthusiasts have long known about…

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Igloo Software Highlights Their Podcast Ads in Q1 Report

Igloo Software offers what they call “an intranet you’ll actually like.” And to let everyone know how the first quarter of 2014 went for the company, they put together a graphic and fun “quarterly report you’ll actually like”. It highlights both typical business stats–like 239% sales growth–and more lighthearted metrics–like the 6,144 cups of coffee consumed in Q1. Igloo also gives a shout-out to some of their favorite podcasts, which the company also advertises on.…

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11 of Rolling Stone’s 20 Best Comedy Podcasts Are on the Midroll Roster

Rolling Stone writer Matthew Love just compiled his list of The 20 Best Comedy Podcasts Right Now, and we’re proud to say that 11 of them are on the Midroll roster. Big congrats go to WTF, which earned the #1 spot, and Comedy Bang! Bang!, which comes in at #2. Of course, we know these are great shows, but it sure is nice to hear it from Rolling Stone, too. Here’s all of our shows…

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Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

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Slate Editor David Plotz Reveals Podcasting Strategy

Slate editor David Plotz says he’s “bullish” on the future of podcasting. He explains why, discusses the path to hiring a top public radio talent, and gives a glimpse at Slate’s upcoming podcast plans on the newest episode of Earwolf’s The Wolf Den. According to host Jeff Ullrich, this episode, #54, marks a “a bit of a relaunch of the show” which will have a sharper focus on the business of podcasting and digital media…

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