Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

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Slate Editor David Plotz Reveals Podcasting Strategy

Slate editor David Plotz says he’s “bullish” on the future of podcasting. He explains why, discusses the path to hiring a top public radio talent, and gives a glimpse at Slate’s upcoming podcast plans on the newest episode of Earwolf’s The Wolf Den. According to host Jeff Ullrich, this episode, #54, marks a “a bit of a relaunch of the show” which will have a sharper focus on the business of podcasting and digital media…

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Podcast Listening Reaches New High

Podcasting is on the rise, and the vast majority of podcast listeners don’t stop with just one show. That’s according to the 2014 Infinite Dial survey, conducted by Edison Research and Triton Digital. This year’s annual study of consumer adoption of digital media shows that weekly podcast consumption grew 25% over 2013. Amongst the sample of 2,032 Americans age 12 and up, 15% report listening to podcasts on a monthly basis. This leads Edison and…

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Catch The Midroll Podcasters at SXSW 2014

South by Southwest is full of podcasty things. This year 6 podcasts in the Midroll roster will represent at the one of the most influential tech, music, movie AND comedy festivals around. If you’re at SXSW be sure to check them out. If you can’t make it to Austin, you’re still in luck because you’ll be able to catch the excitement when the live recorded episodes hit your feed. Here’s the rundown: Saturday, March 8…

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New Earwolf Podcasts!

Earwolf has added four great shows that are all available for your ads. Topics with Michael Ian Black and Michael Showalter is releasing its third season exclusively with Earwolf. The two comedians tackle mankind’s most vexing subjects, like dreams, and jazz. Never Not Funny is the long-running podcast from comedian Jimmy Pardo that has joined Earwolf for its 14th season. We’re super excited about these next two brand new shows. The Andy Daly Podcast Pilot…

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