Please Welcome Wolfpop

Today everyone at Midroll Media is pleased to launch our second podcast network, Wolfpop. With Wolfpop we aim to do for popular culture podcasting what Earwolf did for comedy podcasts. Wolfpop is focused on presenting world-class and rising talent, providing them with an unfiltered platform to share their passions and stories with humor and depth. This roster of talented hosts includes luminaries and experts from the worlds of journalism, literature, comedy, and entertainment, including respected…

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Podcast Ads Are “Truly Native”

Mark Ramsey is a veteran media strategist and researcher, with a particular specialty in radio. He also hosts and curates Hivio, an invitation only “audio future festival.” Mark invited Erik Diehn, Midroll Media’s VP of Business Development, to participate in a video interview about monetizing podcasts. With all the discussion these days about native advertising, it is interesting to hear Erik explain how podcast ads are “a truly native ad.” He says that because the…

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Nerdist & Midroll Announce Exclusive Podcast Ad Partnership

Leading multi-platform digital entertainment company Nerdist Industries joins Midroll Media, the industry pacesetter in podcast monetization, to announce an exclusive advertising partnership. The Midroll advertising network will represent chart-topping Nerdist shows including You Made It Weird with comedian Pete Holmes, The Todd Glass Show, and the massively popular titular Nerdist Podcast, hosted by company founder and CEO Chris Hardwick along with comedians Matt Mira and Jonah Ray. The Nerdist Podcast is downloaded more than 5.5…

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Yes, Podcast Networks Are Profitable

Last week Fast Company Staff Writer Rebecca Greenfield published a comprehensive article on “The (Surprisingly Profitable) Rise of Podcast Networks.” She talks with Alex Blumberg and Matt Lieber who are the cofounders behind the new Startup podcast, in which Blumberg engagingly documents the founding of his own podcasting network (incidentally, Midroll represents Startup to advertisers). Blumberg tells her that, “All the listening is going to shift from the broadcast tower to the smartphone,” and even…

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Catch Earwolf & Midroll Podcasters at LA Podfest

The Los Angeles Podcast Festival is happening this weekend at the Sofitel in Beverly Hills. This year Earwolf and Midroll are sponsors of the fest, and eight shows on our roster will be there live–see a schedule below. It’s a fantastic opportunity to see some of the best podcasters, as well as catch the Standup Podsmash! show on Saturday night, featuring stand up from the likes of Marc Maron, Todd Glass, Aisha Tyler and Dana…

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