Lex Friedman Reveals the Most Important Trends in Podcast Advertising

The new episode of The Wolf Den podcast is truly a must-listen for anyone looking for a concise, yet deep exploration into the state of the podcast advertising business right now. Lex Friedman, Midroll’s EVP of Sales, is Adam Sachs’ guest for this fun inside look at the company and this rapidly evolving industry. Lex touches on five important factors that are shaping the maturation of the podcasting industry. We will cover all of these…

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The Forecast for 2015: A Strong Year for Podcasting & Midroll

After having such a great year in 2014, to say that podcasting is poised for growth in 2015 almost sounds like understatement. According to Lex Friedman, Midroll’s EVP of Sales and Development, what we’re seeing with podcasting is akin to how blogging burst into the mainstream a decade ago. “Anyone with a computer can blog,” he explains. “In theory, anyone with a computer can podcast, too.” That means, “we will see a steadily increasing number…

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W. Kamau Bell Presents a Funny and Candid Discussion on Race and Policing

Following the grand jury verdicts in the deaths of Michael Brown and Eric Garner, and the nationwide protests that have followed, many people might wish to have an unflinchingly honest conversation about race and policing with an actual member of law enforcement. That’s exactly what W. Kamau Bell did. Bell is a comedian known for funny and politically incisive work on his FX television show Totally Biased and his new Wolfpop podcast Denzel Washington is…

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Midroll Shows Named in Slate’s 25 Best Podcast Episodes

As part of the publication’s “special issue” on podcasting, Slate writers David Haglund and Rebecca Onion have named “The 25 Best Podcast Episodes Ever.” There are some truly classic choices on their list, such as The Ricky Gervais Show (season 1, episode 7), 99% Invisible’s episode dedicated to “The Sound of the Artificial World,” and, not surprisingly, the first episode of Serial, which kicked off many a new podcast obsession this year. We’re so pleased…

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Congratulations to Midroll Shows on iTunes’ Best of 2014 List

iTunes Podcasts’ Best of 2014 list is out, and we’re thrilled to see so many shows from the Midroll roster recognized this year. From perennial favorites like WTF with Marc Maron and StarTalk Radio to new up-and-comers like StartUp and Brilliant Idiots, these are great shows with fantastic audiences, worthy of consideration for your next campaign. Here are all the Midroll shows honored as Best of 2014 by iTunes this year: Classics WTF with Marc…

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