Midroll hires Chris Bannon as Chief Content Officer, Ready to Build on Podcasting’s Momentum

“We will concentrate on creating, aggregating, and nurturing the best content out there.” That’s what Midroll CEO Adam Sachs told me last month when I asked him to look ahead to 2015. Sharpening the point, he explained “we’ll focus on delivering the best.” Midroll is taking a leap forward to deliver on that promise by hiring Chris Bannon as our first Chief Content Officer. Chris brings a wealth of expertise to the table, with nearly…

Read More

Podcasts Are Driving an Explosion in Audio Consumption

The data keeps rolling in: podcast listening is exploding, and podcast listeners are hardcore fans. First, the big number: Americans listen to approximately 21,117,000 hours of podcasts every single day. That’s according to Edison Research’s new Fall 2014 “Share of Ear” study. The study also says that podcast listeners now listen to podcasts more than any other form of audio, including radio, music and satellite. This is a jump from the last “Share of Ear”…

Read More

Lex Friedman Reveals the Most Important Trends in Podcast Advertising

The new episode of The Wolf Den podcast is truly a must-listen for anyone looking for a concise, yet deep exploration into the state of the podcast advertising business right now. Lex Friedman, Midroll’s EVP of Sales, is Adam Sachs’ guest for this fun inside look at the company and this rapidly evolving industry. Lex touches on five important factors that are shaping the maturation of the podcasting industry. We will cover all of these…

Read More

The Forecast for 2015: A Strong Year for Podcasting & Midroll

After having such a great year in 2014, to say that podcasting is poised for growth in 2015 almost sounds like understatement. According to Lex Friedman, Midroll’s EVP of Sales and Development, what we’re seeing with podcasting is akin to how blogging burst into the mainstream a decade ago. “Anyone with a computer can blog,” he explains. “In theory, anyone with a computer can podcast, too.” That means, “we will see a steadily increasing number…

Read More

W. Kamau Bell Presents a Funny and Candid Discussion on Race and Policing

Following the grand jury verdicts in the deaths of Michael Brown and Eric Garner, and the nationwide protests that have followed, many people might wish to have an unflinchingly honest conversation about race and policing with an actual member of law enforcement. That’s exactly what W. Kamau Bell did. Bell is a comedian known for funny and politically incisive work on his FX television show Totally Biased and his new Wolfpop podcast Denzel Washington is…

Read More