Monthly Podcast Audience Grows 17.5% to 67 Million

“It’s time for advertisers and brands to see this as a mainstream channel.” The “this” that Tom Webster, Vice President of Strategy and Marketing at Edison Research, was talking about is podcasting, as he co-presented the 2017 Infinite Dial report on online audio listening. That’s because the monthly audience for the medium jumped to 67 million people this year, up a sizeable 17.5% over the 2016 report. The number of Americans who have ever listened…

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John Tesh, Connie Sellecca and Gib Gerard launch podcast, ‘Intelligence For Your Life’

The unique, research-driven program delivers real-life knowledge and expert advice on health and wellness, personal development, relationships and more. LOS ANGELES – John Tesh, Connie Sellecca and Gib Gerard are bringing their “Intelligence For Your Life” to podcasting. The podcast is based on the hugely popular syndicated radio programs, “The John Tesh Radio Show” and “Intelligence for Your Health with Connie Sellecca,” heard on more than 350 stations nationwide by 23 million listeners per week.…

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Hall of Fame Basketball Coach Cal Calipari Launches ‘Cal Cast’

John Calipari, Naismith Memorial Basketball Hall of Fame coach and head coach of the University of Kentucky men’s basketball team, is launching a new weekly podcast in partnership with Midroll. Cal Cast will feature a variety of topics and high-profile guests from the world of sports, leadership, business and entertainment. “This podcast is a new way for me to connect with people and to talk honestly with high profile guests who all have very interesting…

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Casper Presents Earwolf’s New “In Your Dreams with Chris Gethard”

Comedian Chris Gethard explores the sometimes twisted minds of his listeners and unravels the mysteries of their dreams in a brand new, eight-episode Earwolf podcast, “In Your Dreams with Chris Gethard,” presented exclusively by mattress company Casper. Gethard has already proven himself adept at engaging listeners in deep and funny long-form conversation in his popular Earwolf podcast, “Beautiful Stories from Anonymous People.” With “In Your Dreams,” he sharpens his focus on the unconscious lives of…

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Midroll Contributes Research to IAB Digital Audio Buyer’s Guide

The Interactive Advertising Bureau just released version 2.0 of the Digital Audio Buyer’s Guide, led by Jennifer Lane, Industry Initiatives Lead for Audio. It’s a valuable reference for digital ad buyers, documenting in one place many of podcasting’s unique advantages. As a member of the IAB’s Digital Audio Committee, we at Midroll are happy to contribute our research on podcast ad effectiveness to the guide. Highlights from the guide include: Audio is on when screens…

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