Stitcher Announces New Podcasts with Vox Media, Conan O’Brien, Bill Nye and More

LOS ANGELES – Podcast industry leader Stitcher today unveiled its expanding roster of new shows, original content and advertising partnerships at the Winter Podcast Upfront in Los Angeles. Hosted by Stitcher and six other top podcast networks, the Winter Podcast Upfront gave advertisers, agencies and media a first look at the newest partnerships, talent and shows slated for 2019, with presentations featuring stars, producers and leading industry executives. Actor and comedian Paul Scheer joined Stitcher Chief Revenue Officer Korri…

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Top podcast companies to present Winter Podcast Upfront at United Talent Agency

ESPN, iHeart, NPR, PMM, Stitcher, WNYC Studios and Wondery will bring marquee podcast talent to unveil industry announcements LOS ANGELES – Seven of the industry’s top podcast networks will present Winter Podcast Upfront – the first-ever West Coast podcast upfront event – on Feb. 20 at leading global talent and entertainment company United Talent Agency’s headquarters in Beverly Hills. The Winter Podcast Upfront will give advertisers, agencies and media a first look at the newest…

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Podcasts Deliver Purchase Lift and Strong Recall for Major National Brands

In 2018 Midroll commissioned and completed eleven podcast ad effectiveness studies from Nielsen, evaluating campaigns across eight major national brands. We found that podcast ads deliver significant lift in purchase intent, along with brand recall that outperforms digital display ads by as much as 4.4x. These results are summarized in a press release and infographic, below. We also completed case studies for two campaigns: one leading national consumer packaged good and one national soft drink…

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Podcast advertising generates up to 4.4x better brand recall than other digital ads

Nielsen studies commissioned by Midroll find blue-chip brands see significant increase in brand recall and intent to purchase after advertising on podcasts. NEW YORK CITY – Podcast advertising generates far better brand recall than other widely-used forms of digital advertising, according to findings from 11 Nielsen effectiveness studies. The Nielsen analysis was commissioned by Midroll, the advertising arm of podcast industry leader Stitcher, and represents the podcast industry’s largest aggregate releases of ad-effectiveness data. In…

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Conan O’Brien Is Coming to Earwolf and Midroll Nov. 19

You want Conan O’Brien to talk up your brand, right? Now we can make that happen. The late night veteran is launching a new podcast on November 19. You see, O’Brien realized he only ever hangs out with his own paid staff and one old friend from college. That’s why he needed to start a podcast, “Conan O’Brien Needs a Friend.” On each weekly episode he sits down for free flowing conversations with his favorite…

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