The Midroll Is One Year Old!

Yes, The Midroll celebrated its first birthday on Friday! Kicking off with the Earwolf shows, The Midroll now represents over a hundred great podcasts, matching them with great advertisers. I started working for The Midroll last week. I’m particularly excited to join at this moment because of the great work the company has been able to achieve in the last year. I first learned about The Mid Roll last year by listening to The Wolf…

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Making it easy can be hard

The best thing about the web apps that we all use—Facebook, Amazon, Google Maps and the like—it that their simplicity allows us to ignore all the spinning gears that make them work and just interact with them in a way that’s completely intuitive. One of the biggest challenges with our platform continues to be removing the training wheels that currently exist in the ad-buying process so that advertisers can purchase the ad spots they want,…

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MidRolling Along!

We’re still in major high gear hereabouts. Building out our ad platform has been an ongoing process filled with very unique challenges, but I’m working harmoniously with Josh, our trusty Ruby-on-Rails developer, to overcome each as they arise. Progress can’t always be as quick or effortless as we’d perhaps like it to be, but the milestones are being hit, and every day we’re closer and closer to a robust web application that’s as much useful…

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Detail Orientation

Hi everyone! Today is my first day as a full-time Mid Roller, and we’re in totally dedicated testing mode here. There’s so much to iron out before we launch all our new features, so it’s imperative that every variable is tested down to the most minute detail. It can feel at times like a bit of a trudge, but every step brings us closer to a useful, full-featured tool for connecting podcasters and advertisers, and…

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