Podcast Advertising: It’s A Proven Model

In this five-part series I’m covering the five factors that are driving podcast advertising which Midroll’s head of sales Lex Friedman outlined on The Wolf Den podcast. The first factor–covered in the previous post–is an influx of new, “offline” advertisers. The second factor is that podcast ads simply perform. As Lex explains, that’s why new companies, like “offline” advertisers, are coming to the medium. Evidence for this performance comes from the success of the pioneering…

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Podcasts Are Driving an Explosion in Audio Consumption

The data keeps rolling in: podcast listening is exploding, and podcast listeners are hardcore fans. First, the big number: Americans listen to approximately 21,117,000 hours of podcasts every single day. That’s according to Edison Research’s new Fall 2014 “Share of Ear” study. The study also says that podcast listeners now listen to podcasts more than any other form of audio, including radio, music and satellite. This is a jump from the last “Share of Ear”…

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Lex Friedman Reveals the Most Important Trends in Podcast Advertising

The new episode of The Wolf Den podcast is truly a must-listen for anyone looking for a concise, yet deep exploration into the state of the podcast advertising business right now. Lex Friedman, Midroll’s EVP of Sales, is Adam Sachs’ guest for this fun inside look at the company and this rapidly evolving industry. Lex touches on five important factors that are shaping the maturation of the podcasting industry. We will cover all of these…

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The Forecast for 2015: A Strong Year for Podcasting & Midroll

After having such a great year in 2014, to say that podcasting is poised for growth in 2015 almost sounds like understatement. According to Lex Friedman, Midroll’s EVP of Sales and Development, what we’re seeing with podcasting is akin to how blogging burst into the mainstream a decade ago. “Anyone with a computer can blog,” he explains. “In theory, anyone with a computer can podcast, too.” That means, “we will see a steadily increasing number…

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Stitcher Founder Noah Shanok Foresaw the Power of Mobile Internet

Noah Shanok was an early fan of podcasts, but realized that it was difficult to access them. “You had to download and sync,” he says, “and the content (was) only as updated as the last time you did that.” As an early adopter of music services like Pandora, “I saw that with a two-way internet connection you could just have a much better and more personalized experience.” That revelation lead to him founding Stitcher, one…

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