VC Micah Rosenbloom Experiences the Power of Podcasting First-Hand

Micah Rosenbloom is a Venture Partner at the Founder Collective venture capital firm, which has seed investments in companies like Buzzfeed, Uber, and MakerBot. He also has roots in entertainment, starting his career at the Endeavor talent agency. Yet, on episode #75 of The Wolf Den podcast he tells host Adam Sachs that he’s shied away from investing in content and media businesses. “It’s hard to monetize,” Micah explains, because much of content production is…

Read More

Podcasts Help Drive the Second Comedy Boom

Writing for Vulture, Jesse David Fox has compiled an extensive history of the “second comedy boom,” which we are in the midst of. He identifies the internet as the fertile ground that provided an ideal environment for cultivation by comedians and “a new generation of passionate fans.” Podcasting has raised its own bumper crop in those fields. Jesse observes that the medium “is just one of the many ways by which comedians can develop a…

Read More

According to Jack O’Brien Cracked.com Thrives on Lists and Honesty

Cracked.com went from the online version of a rebooted humor magazine to a successful outlet in its own right by formulating an iconic and successful user-focused strategy. It’s one that is based on honesty as much as funny. Jack O’Brien has guided the Cracked ship since the 2006 relaunch. On episode 74 of The Wolf Den podcast, he explains to host Adam Sachs the secrets to the site’s “funny but true” sensibility. “We don’t target…

Read More

Infinite Dial Survey Says Podcast Audience Is Valuable and Growing

“[T]he podcast consumer is a valuable advertising target and one that’s increasingly harder to reach with other audio [media], given the amount of time that they’re spending listening to podcasts.” That observation was made by Tom Webster, VP of Research at Edison Research, during a webinar unveiling the results of the new 2015 edition of the Infinite Dial survey of American listening habits. The headline numbers are that approximately 89 million Americans 12+ have listened…

Read More

Evidence-Based Insights for Podcasters from Semil Shah

“A podcast is the best way for two people to have a private conversation, right? So you really have to think through, in the audience, where are people going to listen to it, (and) how much time do they have?” That evidence-based advice is from Semil Shah, who knows whereof he speaks. He was on the team that developed the Swell podcast app that Apple acquired last year. Because the app streamed shows directly to…

Read More